Ecommerce Manager - US Market

Are you ready to take flight and be part of an amazing team at Birdman? 🌱🚀🦅

About the Company

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.

As we continue expanding into the U.S. market, we are building a dedicated structure to scale our Ecommerce operation and unlock its full potential.

🎯 The Role

Birdman is a high-performance consumer brand with a proven ecommerce machine in Mexico. We've built the playbook, the team, the systems - and it works. Now we're taking it global, starting with the U.S.

This role is for someone who wants to be the architect of that expansion. You'll have full commercial ownership of the U.S. market, a direct line to leadership, and the freedom to build the operation the right way. No bureaucracy. No committees. Just results.

If you've been waiting for a role where your decisions actually move the business - this is it.

Impact & Ownership

• The full P&L of the U.S. market Amazon US, Walmart US, and TikTok Shop
• Revenue growth, margin, and channel performance across all U.S. platforms
• A scalable ecommerce structure built to expand into new U.S. marketplaces
• A team: you'll lead the PPC Specialist and Ecommerce Analyst US

Responsibilities

Commercial Strategy & Performance

• Own revenue, GMV, and margin across all U.S. channels
• Define and execute commercial strategy: pricing, promotions, and catalog management
• Monitor weekly performance vs budget and move fast when correction is needed

Amazon US Ownership

• Lead the Amazon US strategy Seller and/or Vendor operations
• Manage relationships with Amazon account managers: negotiations, placements, events
• Define Amazon Ads strategy in collaboration with the PPC Specialist
• Build a scalable, replicable ads model across the account

Promotions & Conversion

• Plan and execute promotions: coupons, bundles, Lightning Deals
• Own launch plans for new products in the U.S. listings, inventory, reviews, paid media
• Lead post-launch reviews at 30/60/90 days and optimize relentlessly

Amazon Ads & Performance Marketing

• Define the Amazon Ads strategy in collaboration with the PPC Specialist
• Ensure a scalable and replicable ads model across the account

Team Leadership

• Lead and develop the PPC Specialist and Ecommerce Analyst US
• Oversee integrations across Amazon, Walmart, TikTok, and internal systems
• Identify and develop new marketplace opportunities in the U.S. and beyond

Operations & Expansion

• Oversee integrations across Amazon, Walmart, TikTok, and internal systems
• Identify and develop new marketplace opportunities in the U.S.
• Ensure operational continuity while transitioning ownership from the Mexico team

Requirements:
Professional Experience

• 4+ years directly operating Amazon accounts - not managing teams or agencies doing it
• Proven experience with Amazon US, not only Mexico
• Hands-on with Seller Central and/or Vendor Central
• Track record of owning P&L and revenue performance
• Experience launching products on Amazon with measurable results

Skills & Competencies

• Advanced English you'll work directly with U.S. platforms and account managers
• Strong commercial mindset: you drive revenue and margin, not just metrics
• Deep understanding of U.S. marketplace dynamics
• Strategic understanding of Amazon Ads: TACOS, performance drivers, scaling
• Analytical and data-driven - decisions based on numbers, not gut feeling
• Can lead cross-functional teams and operate with full autonomy

Nice to Have

• Experience with Walmart Connect or Target+
• Familiarity with TikTok Shop
• Experience in cross-border Ecommerce operations

Ready to own and scale Birdman’s U.S. Ecommerce business?

This is a role for someone who wants to build something that lasts - not manage a process someone else designed. You'll have full ownership, direct access to leadership, and a proven playbook to scale.