Ecommerce Manager

Who We Are

Based in Toronto, Canada Pooch is a fast-growing pet gear company leading the way in functional, problem-solving products for dogs. From everyday essentials to category-defining innovations, we design gear that meets real needs and raises the bar for comfort, performance, and style in the pet industry.

Our Values

We stick together | We do the right thing | We are all entrepreneurs | We are product obsessed | We tell it like it is | We’ve got our customer’s back

The Role

We’re looking for a results-driven, strategic Ecommerce Manager to own and elevate the digital shopping experience. This role is pivotal to the success of our DTC business, responsible for driving growth through digital merchandising, website optimization, performance analysis and cross-functional collaboration.

You’ll lead the ecommerce roadmap end-to-end, partnering cross-functionally to deliver a best-in-class experience that is conversion-focused, data-driven and aligned with our brand vision.

Key Responsibilities

Ecommerce Performance and Revenue Growth

Own and execute the ecommerce strategy to achieve revenue and growth targets, while monitoring and optimizing key metrics (AOV, CVR, bounce rate, return rate, and discount rate).

Responsible for tracking ecommerce performance metrics and sharing actionable insights with the DTC team.

Optimize Website Performance

Use data to analyze the customer journey and site behaviour. 

Identify pain points and own site optimization strategies, including A/B testing, product merchandising, landing page optimization, and UX improvements.

Manage the Ecommerce Development Roadmap

Work cross-functionally with customer experience, marketing and external development agency partners to deliver site enhancements and new features.

Own the budgeting for these digital development projects, ensuring smart investment decisions that maximize return and support the overall Ecommerce strategy.

Promotional Planning and Execution

Support the promotional strategy from planning and execution to post-campaign analysis.

Support product launches, seasonal campaigns, and other key initiatives that drive sales and engagement.

Work cross-functionally with marketing teams to brief in website content.

Inventory Buying and Forecasting

Support inventory buying forecasts to ensure optimal stock levels and alignment with sales demand.

Partner with cross-functional teams to ensure product availability and seamless fulfillment.

Own SEO Strategy and Execution

Lead SEO initiatives in partnership with internal stakeholders and external agencies to boost organic traffic and improve search visibility.

Monitor performance and ensure continuous optimization.

Requirements

4 - 6+ years of ecommerce experience in a DTC or consumer brand environment

Proficiency in ecommerce platforms (Shopify preferred) supporting tools for performance analytics, attribution, AI merchandising, and A/B testing (e.g., Triple Whale, Google Analytics).

Strong analytical mindset with a passion for data-driven decision making

Experience owning ecommerce merchandising, A/B testing, site enhancements and promotional calendars

Proven track record in improving conversion rates, user experience, and organic traffic

Experience in supporting ecommerce product management and planning, including assortment strategy, demand forecasting, and inventory optimization

Comfort working cross-functionally and managing external partners/agencies

Experience managing budgets and working within development or growth roadmaps

We Offer

Competitive salary based on experience with full benefits

3 weeks’ vacation to start

Annual wellness stipend to support your mental and physical well-being

Company-wide PTO and personal days

Employee product discounts

Dynamic office culture with many dogs in the heart of Toronto

Hybrid work environment, with one day in office weekly (note this may evolve over time)

A thoughtful, fun, and collaborative culture - where your ideas are heard and impact is real

A fast-paced, mission-driven environment where you’ll learn, grow, and make your mark

Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Pooch's recruitment process should contact [email protected]. As required by legislation, Canada Pooch will consult with applications requesting such an accommodation to ensure that Canada Pooch's recruitment process considers their accessibility needs.