eCommerce Manager, DTC (Shopify)

Come As You Are

Your gender, your beliefs, your love life, your skin, your abilities — all of it belongs here.

At Fittes, we celebrate diversity of background and diversity of thought. We are progressive, open-minded, and intentional about building a team that reflects different perspectives. That’s what pushes us to think differently and outperform our competitors.

If you’re excellent at what you do and committed to doing the work well, we welcome you, exactly as you are.

Don’t meet every single requirement? Research shows that women and people of colour are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role but don’t check every box, we encourage you to apply anyway. Tell us why you’re the right fit. You might be exactly who we’re looking for.

Compensation Range

$100,000 - $110, 000

*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience. 

Hybrid Model

3 days in + 2 days WFH

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth. We’re a team of disruptors driven by ambition, creativity, and accountability.

Collaboration, humility, and intentionality define our work environment, and our team’s results speak for themselves.

Curious about our work? We started with the first modular air register designed to customize to any surface, and have since expanded into multiple product categories. We’re a team focused on building something extraordinary and long-lasting, for both our customers and our people. See more on our Instagram, Glassdoor and website!

The Opportunity 

Fittes is building a modern home improvement brand that combines thoughtful product design with a better customer experience. Our direct-to-consumer channel is a core growth driver, and the Shopify storefront sits at the center of it.

We are hiring an eCommerce Manager to own that engine. This role is for someone who wants real ownership of digital revenue, not just dashboards and recommendations.

You will lead the day-to-day performance of the Shopify storefront and manage a high-impact team across ecommerce analytics, lifecycle and CRM, digital merchandising, and customer experience.

Your focus is simple: continuously improve the entire funnel from landing page to checkout to post-purchase. You will work closely with paid media, brand, CX, and marketplace teams to ensure acquisition, onsite experience, and retention are aligned.

This is a hands-on management role. You will guide strategy and also stay close to execution by running experiments, improving the site, and ensuring the team delivers against performance goals.

What you’ll be doing:

Team leadership + Shopify performance [30%]

+ Lead the Ecommerce Analyst, Lifecycle Marketing Specialist, Digital Merchandiser, and CX Lead
+ Provide coaching, prioritization, and clear performance expectations
+ Ensure the team is not a bottleneck for company initiatives
+ Own conversion rate, AOV, and overall digital revenue performance
+ Identify friction in the customer journey and remove it
+ Run structured experimentation and CRO initiatives
+ Ensure the storefront is fast, functional, and conversion-focused

eCommerce Performance & Optimization [35%]

+ Drive improvements in conversion rate, AOV, and digital revenue performance
+ Identify friction points in the customer journey and implement solutions
+ Lead experimentation and CRO initiatives to improve site performance
+ Monitor key metrics such as CVR, AOV, bounce rate, and site speed
+ Ensure the storefront remains fast, reliable, and optimized for conversion

Website Operations & Merchandising [20%]

+ Oversee product merchandising structure, tagging, and collection logic
+ Ensure product pages, navigation, and collections support conversion and discovery
+ Maintain QA processes for site updates and releases
+ Coordinate implementation and validation of site changes and improvements

Cross-Functional Collaboration & Customer Experience [15%]

+ Partner with lifecycle marketing to support CRM and retention initiatives
+ Collaborate with CX to identify and resolve customer experience friction points
+ Align with paid media teams to ensure landing pages support campaign performance
+ Support product launches and marketing campaigns from an ecommerce perspective
+ Provide support and alignment across other digital channels such as Amazon and Home Depot

You’re a good fit if you:

Experience

+ Bring at least 5 years of experience in DTC ecommerce, including hands-on work with Shopify. You understand how themes, apps, and site structure impact performance.

+ Have a track record of improving conversion and ecommerce performance. + You can point to specific, measurable results you’ve driven through testing and optimization.
+ Are fluent in ecommerce data. You use tools like GA4, Shopify Analytics, and heatmapping platforms to identify issues and prioritize what matters.
+ Understand how the full funnel connects. You can work across paid media, CRM, CX, and onsite experience to improve overall performance, not just one piece of it.
+ Are technically capable enough to move quickly. You don’t need to be a developer, but you can make light edits or confidently work with developers using Liquid, HTML, or JavaScript.
+ Have experience working cross-functionally and keeping execution aligned across brand, design, and marketing teams.
+ Have managed external partners or agencies and know how to hold them accountable to outcomes, not just activity.
+ Bring structure and accountability to how work gets done. You prioritize well, follow through, and raise the bar for execution across the team.

Leadership + Ownership

+ Have a proven ability to motivate, develop, and retain strong team members

+ Bring a strong track record of performance management and accountability

+ Know how to increase team output by creating clarity, structure, and focus

+ Are comfortable giving direct feedback, making tough calls, and holding a high bar

Tech stack

+ Shopify (Expert)
+ Google Suite (Advanced)
+ GA4 (Advanced)
+ Klayvio (Intermediate)
+ Hotjar/VWO/Similar (Intermediate)
+ HTML (Intermediate)
+ CSS (Intermediate)
+ Liquid (Intermediate)
+ JavaScript (Intermediate)
+ AdobeSuite (Developing)
+ Project Management Tool (Intermediate) ex: Trello, Asana, Notion

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can offer you in return for your hard work and discipline:

+ Joining a high performing, fast-growing team driven by ambition 

+ Pay-for-performance profit-sharing bonus structure

+ Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up

+ Flexible and inclusive benefits including HSA

+ Employee Stock Option Plan 

+ Hybrid work structure - we are committed to 3 days in office

+ Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!) 

+ Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.

+ Fully stocked kitchen with snacks and fresh fruit