DTC & Performance Marketing Manager

POSITION SUMMARY

The DTC and Performance Marketing Manager is responsible for driving direct-to-consumer revenue growth, customer acquisition, and conversion performance across all digital DTC channels. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels.

This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations.

This role reports to the Head of Growth & Strategy and is responsible for executing DTC growth initiatives within the broader enterprise growth roadmap. Strategic revenue targets, portfolio allocation, and brand prioritization are defined at the Growth & Strategy level. This role owns execution and performance delivery within those parameters.

WHAT YOU’LL DO (ESSENTIAL JOB DUTIES & RESPONSIBILITIES)

E-Commerce & Revenue Growth

• Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)
• Manage and optimize website merchandising, promotional calendars, and offer strategies
• Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness
• Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns

Direct Response & Performance Marketing

• Execute direct-response campaigns across paid media, email, SMS, and on-site channels
• Develop and test offers, landing pages, funnels, and promotional messaging
• Lead A/B testing initiatives to improve conversion rates and campaign profitability
• Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions

Lifecycle & Retention Marketing

• Own lifecycle marketing strategy and execution across email and SMS channels
• Develop and optimize customer journeys including welcome, abandoned cart, post-purchase, replenishment, subscription conversion, and win-back flows
• Implement segmentation strategies to increase engagement and lifetime value
• Drive measurable improvements in open rates, click-through rates, and repeat purchase behavior through structured testing and optimization

Digital Marketing & Channel Management

• Manage and optimize e-commerce marketing channels including:
• Paid media (search, social, retargeting)
• Email & lifecycle marketing
• Website CRO and on-site personalization

• Collaborate with Creative and Media teams to ensure messaging aligns with performance goals
• Support SEO and content initiatives that drive qualified traffic and conversions

Founder Voice & Conversion Messaging

• Ensure messaging across funnels, email, paid media, and landing pages reflects founder and brand voice integrity while optimizing for measurable performance
• Collaborate with Creative to maintain consistency between brand storytelling and direct-response performance objectives
• Maintain regulatory-compliant messaging

Analytics, Reporting & Optimization

• Track and analyze performance using analytics and attribution tools
• Build and deliver clear, actionable performance reports to marketing leadership
• Identify insights and opportunities to improve campaign efficiency and revenue impact
• Continuously refine the DTC marketing mix based on data and market feedback
• Develop scalable reporting systems that provide visibility into DTC performance and contribution to company revenue targets

Cross-Functional Collaboration

• Work closely with:
• Creative teams on assets, offers, and messaging
• Product and Operations on launches and inventory planning
• Customer Care on customer insights and feedback loops

• Ensure marketing initiatives align with brand standards, compliance, and business objectives

Requirements:
WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS)

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in e-commerce, DTC, or performance marketing
• Proven success driving direct-response, ROI-focused campaigns
• Strong experience with conversion optimization, funnel development, and customer acquisition
• Demonstrated ability to manage and interpret performance metrics

Preferred Qualifications

• Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods
• Experience scaling DTC or e-commerce operations in high-growth environments
• Familiarity with integrated martech stacks and optimization strategies

Technical & Functional Skills

• Hands-on experience with:
• E-commerce platforms and CMS
• Marketing automation and CRM systems
• Analytics and reporting tools (GA, dashboards, attribution platforms)

• Strong understanding of:
• Paid media and digital acquisition channels
• Email and lifecycle marketing strategies
• Testing methodologies and data analysis

• Familiarity with customer journey mapping and attribution models

Leadership & Professional Skills

• Highly analytical with strong problem-solving capabilities
• Ability to translate data into actionable strategies
• Strong communication and collaboration skills
• Organized, execution-focused, and comfortable in fast-paced, growth environments

WORKING CONDITIONS

• Duties are performed primarily in a smoke-free manufacturing environment
• We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space.
• Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere.
• We are dedicated to professionalism and growth, continually striving to improve and excel in all we do.

PHYSICAL REQUIREMENTS

• Frequent sitting, standing, walking
• Able to lift up to 25 lbs.

Benefits:
ProCaps provide :

• A competitive starting salary!
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance
• Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!