Distributor Partner Manager

The Distributor Partner Manager (DPM) is a crucial strategic partner who ensures alignment and focus across Red Bull North America’s (RBNA) distribution network. The DPM adds value by leading year-round business planning, driving in-market execution, ensuring that Key Account programs are implemented, elevating performance in the independent channel, and bringing RBNA’s full marketing mix to life within the distributor network.

YEAR-ROUND BUSINESS PLANNING

Lead the annual Business Planning (BP) process with Distributor Partners (DPs) to ensure alignment with RBNA BP priorities.

Manage the annual volume plan and allocate independent trade funds and Point of Sale (POS) resources.

Conduct 30/60/90-day monthly and quarterly planning reviews to deliver against quantitative targets and KPIs.

Actively and regularly participate in DP sales meetings and conduct weekly market visits to assess in-store conditions and develop action plans based on identified opportunities.

MARKET EXECUTION

 

Full accountability for DP performance, including both sales volume and in-store execution (e.g., operational excellence, outperforming competitors, perfect store standards, and volume targets).

SELLING & INFLUENCE

Analyze market and distributor performance data (e.g., IRI data, MPR dashboards, consumer insights) to generate insights that support in-market tactics.

Develop the distributor partner (DP) network through the implementation of RBNA’s distributor selling model (Power Platform, PIITCHER, Skill Pills, etc.).

Manage all Point-of-Sale (POS) orders to ensure timely delivery of assets to stores.

Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned distributor partners (DPs).

Use tactical budgets for initiatives and incentives that maximize return on investment (ROI).

Manage the independent trade program (VIP).

Identify service gaps in delivery, selling, and merchandising across RBNA’s third-party direct-store-delivery (DSD) network.

KEY ACCOUNT EXECUTION

Successfully prioritize and implement regional and national Key Account (KA) programs by securing additional resources (e.g., trade funds, point-of-sale materials) as needed to support local market opportunities.

Ensure maximum focus on volume growth and in-store execution in the distributor partners’ top Key Accounts.

Communicate regularly with Key Account Managers to ensure that KA priorities are executed at both regional and national chain levels.

ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)

Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (e.g., local and regional events).

Execute the rollout of RBNA brand initiatives and major tentpole programs.

Deliver brand and key account solutions to address issues at the market level.

Ensure the DP fully understands and effectively executes Red Bull’s in-store brand standards and merchandising guidelines (e.g., planograms, POS materials, pricing).

5+ years of proven success in the Consumer Packaged Goods industry

Experience in a Direct Store Delivery (DSD) distribution environment is strongly preferred

Ability to teach, develop, and coach others to sell effectively in the off-premise channel

Ability to influence distributor partner decision makers and key stakeholders

Able to work effectively in a fast-paced, complex environment with multiple stakeholders

Able to analyze and leverage data to generate insights and drive action

Excellent verbal and written communication and presentation skills

Proficient in Microsoft Excel and PowerPoint

Possesses a valid driver’s license

Bachelor’s degree or equivalent work experience

Fluent in English; additional language skills are an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,000 - 132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.