Distributor Partner Manager

The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company. Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.

RB`S STRATEGY, MERCHANDISING STANDARDS

• Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives

• Develops communication process to ensure proper alignment and understanding of strategies and goals

• Implements systems to track and benchmark DPs against key initiatives/goals

• Ensures DPs fully understand and execute RB merchandising standards

• Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)

• Ensures DPs implement tracking system to gage execution effectiveness

• Ensures DPs implement tracking system to gage execution effectiveness. 

BUSINESS PLAN

• Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs

• Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)

• Consistently communicates with ownership and top management to guarantee alignment

• Establishes POS allocation by distributor

• Coordinates with Business Unit office personnel to issue on-going updates against allocation

• Keeps DP abreast of any new POS items and applicable allocation/timing

BUSINESS INTELLIGENCE

• Maintains strong working knowledge of all relevant Red Bull systems

• Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP

• Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

• Thorough working knowledge of distributors internal systems and structure

• Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)

• Clear understanding of the person responsible and accountable for tasks or programs within distributorship

MISC

• Share and enforce guidelines with regards to RB’s inventory policy

• Provide on-going feedback to NDM relative to DP performance against objectives and KPIs

• Develops working knowledge of geographic and demographic areas in assigned region

• Develops expertise with regards to product competition and distributor competition in assigned

• Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP

• Bachelor’s degree and a valid driver’s license required

• Minimum of 5 years of sales experience in the consumer goods industry 

• Proven track record of achieving or exceeding sales targets

• Experience working with distributors and/or suppliers

• Demonstrated experience leading and managing teams

• Proficiency in Microsoft Office (Excel, PowerPoint, Word)

• At least 3 years of experience managing distribution partners

• Strong ability to develop and execute sales and trade marketing strategies

• Solid understanding of consumer marketing principles

• Strong analytical and numerical skills

• Strong team player with excellent interpersonal skills