Distribution Partner Manager North Caribbean

The Distribution Partner Manager’s (DPM) main priority is to develop the commercial strategy of the country and execute it through the Distribution Partner. It is responsible to find business opportunities, create and implement value add initiatives. The DPM assures the maximum distribution and availability of Red Bull products, in line with ‘Perfect Store’ standards.

Business Plan & Strategy

• Set commercial strategic priorities.
• Develops the annual business plans according to organization requirements and KPIs like distribution, volume, profit, etc.
• Drive and manage key Red Bull initiatives.
• Manage the budget allocated to each market.
• Manage inventories and purchases of the Distributors.

Execution and Tracking

• Lead and manage the implementation of Red Bull’s commercial strategy at all key customers.
• Develop short and mid-term customer strategies.
• Implement national price strategies and establish the customer pricing accordingly.
• Develop systems to track and measure KPI execution.
• Monitor sales/POS progress against business plan.
• Ensure trade execution standards.
• Coach the Distribution Partner to produce execution excellence.
• Continuously track and adjust volume and profitability targets by using existing sales reports.
• Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to customer’s business.
• Use the Perfect Store Audit to manage the execution in store effectively.

Business development

• Coach and develop Key Stake holders at the Distribution Partners according to the defined strategy for the market.
• Understand the DP´s structure and Way of Working in order to define effective and feasible investment strategies.
• Continuously evaluate Landed Cost and Pricing Architecture to mitigate financial and volume impacts.
• Liaise between Red Bull and DP´s operations teams to ensure a smooth S&OP process.

Analysis and Planning

• Analyze available data sources (e.g. Nielsen, scanner, customer data and DP sales reports) and derive customer’s and channel growth opportunities.
• Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
• Develop plans for annual business and effective promotion.
• Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.
• Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Long Term Sales Drivers (influence DP´s to implement)

• Develop relationships with key customers and new business leads.
• Drive in store presence in line with Perfect Store standards.
• Win cold front of store, and cashier placement in all channels.
• Increase product distribution and availability in all channels.
• Increase share of space in store using category insights.
• Sell permanent and temporary displays into all customers.

• University – Bachelor’s Degree in Business Administration, Industrial Engineering or related fields.
• Advanced English level (90%).
• + 3 years of sales and distribution experience in consumer goods industry (beverages preferred).
• Advanced Excel skills.
• Highly numerate and analytical.
• Strategic thinker with strong business acumen.
• Strong communicator and influencer.
• Able to work independently and highly organized.
• Open to travel up to 30% of the time.
• Updated Driver’s license.