Distribution & Alliance Marketing Manager, APJ

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

Distribution & Alliance Marketing Manager, APJ

Based in Australia (Sydney or Melbourne) or Singapore

The Role

As the Distribution & Alliance Marketing Manager for APJ, you will bridge the gap between global strategy and regional execution, ensuring our Distributors and Key Technology Alliances are fully integrated into our go-to-market strategy. In this high-impact overlay role you will be responsible for building a predictable, high-quality Net New Logo (NNL) pipeline engine by aligning Pure’s marketing strategy with the objectives of both the Field Marketing and Channel Sales organizations. This role requires a blend of creative program design, analytical rigor, and the ability to influence stakeholders across a complex, multi-national landscape. You will report into the Director, International Partner Marketing.

Key Responsibilities

1. Strategic Distribution Growth

• Pipeline Engineering: Design and deploy SMART MDF programs specifically tailored to Distributors to maximize NNL pipeline creation. Co-develop and support execution of (bi)-annual integrated marketing plans for a focused portfolio of key Distributors.

• Regional Interlock: Act as a strategic bridge between Field Marketing and Partner/Distribution Account Managers. You will oversee the end-to-end planning, execution, and lead-follow-up process across the APJ theater, leveraging our MarTech stack (Salesforce, Tableau, Appsheet, Allocadia, and NetSuite).

• Relationship Management: Build deep, synergistic relationships with focus Distributors. You will guide local teams in designing joint campaigns, ensuring rigorous tracking and maximizing ROI on all collective investments.

• Global-Regional Liaison: Collaborate with the Global Partner & Alliances Marketing team to localize corporate programs, ensuring global initiatives are effectively communicated and executed within the specific cultural and business contexts of APJ.

2. Alliance GTM Excellence

• Interlock & Execution: Deepen marketing synergy with a subset of Key Technology Alliances. Work closely with regional Field Marketing Managers to ensure alliance-led activities are not siloed but integrated into broader territory plans.

• Orchestrate co-marketing efforts with Distributors and Technology Alliances (e.g., Cisco, NVIDIA, Nutanix, …) to create "better together" stories that strengthen Pure’s market positioning.

• Joint Value Proposition: Translate global alliance messaging into localized APJ success stories that truly resonate in theatre.

• Ecosystem Expansion: Identify opportunities for “Meet in the Channel" marketing (Pure + Distributor + Alliance Partner) to increase reach and credibility.

3. Field Presence & Relationship Management

• Regional Field Synergy: Operates as a strategic overlay to regional Field Marketing Managers, leveraging their market expertise, collaborating as one team, ensuring all joint initiatives are seamlessly executed and deliver measurable business outcomes.

• Be the "Voice of the Distributor": Act as a critical feedback loop between Field Marketing, Distributors and Global Marketing, ensuring that localized market requirements and distributor needs are reflected in global campaign development.

• Channel Sales Integration: Foster deep-rooted relationships with the Channel Sales organization to ensure marketing initiatives are "sales-ready" and directly contribute to overall motivation and preference.

• On-the-Ground Advocacy: Represent Pure Storage at key events, summits, and planning sessions, serving as a brand evangelist and subject matter expert on Pure’s marketing programs, campaigns and playbooks.

4. Governance & Insights

• MDF & KPI Support: Ensure the health of regional budgets and program impact through rigorous, collaborative tracking of MDF and KPIs in lockstep with Field Marketing requirements.

• Strategic Guidance: Serve as a data-driven consultant for internal stakeholders, providing the insights necessary to optimize Field Marketing strategies and ensure global programs translate into local success.

Required Experience & Skills

• Experience: 6+ years in B2B Channel or Partner Marketing, specifically within the High-Tech/SaaS/Infrastructure sector.

• Expert at leading by influence; able to gain buy-in from regional Field Marketing teams and distributor stakeholders without direct reporting authority to ensure seamless program adoption and execution.

• Demonstrates exceptional collaborative agility, with a proven track record of coordinating across diverse teams to ensure unified execution and shared success.

• Regional Expertise: Proven track record of managing marketing across diverse APJ markets (e.g., ASEAN, ANZ, India, Japan, Korea).

• Language Skills: Fluency in English is required. Professional proficiency in a secondary language is highly preferred.

• High Mobility: Willingness to travel up to 20%

• MDF Governance: Expert-level knowledge of MDF management, ensuring compliance and maximizing ROI.

• MarTech Stack: Proficiency with Salesforce and PRM platforms. Experience with Tableau or similar BI tools for pipeline reporting is a major plus.

• Negotiation: Strong ability to influence distributor or alliance executives and gain "unfair share" of their mindshare and marketing budget.

• Strategic Acumen: Ability to translate vision & strategy into business outcomes for annual marketing plans and executive summaries.

#LI-ONSITE

WHAT YOU CAN EXPECT FROM US:

• Pure Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.

• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!

• Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Everpure is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

Join us and bring your best.

Bring your bold.

Pure and simple.