DISTRIBUCIÓN NACIONAL- FMCG

The objective of the National distributor is to set the strategic direction that deliver the largest opportunity for sustained growth in  the On Premise and Traditional channels via national distribution partners.

The ND has to continuously drive for maximum numerical distribution implementing a profitable and efficient commercial/distribution model in national distributors, ensuring a perfect customer service, continuous development of the full Red Bull energy drinks portfolio in the On Premise and Traditional channels with fully responsible of Reach, Volume and Financial KPIs consecution.

CORE KPIs OWNERSHIP

Implement and follow-up commercial & financial distribution model.

Constantly focus on growth of Numerical Distribution.

Secure Financial targets (Sales & AER)

Develop the right route to market and relationships to deliver the company goals.

 

STRATEGY & PLANNING

Define and provide insights based in data for a long-term and ambitious distribution model at national distributors.

Responsible of creating and developing a strong commercial annual plan to grow distribution and SKU listing via national partners.

Develop and perform an accurate financial annual plan for strategic and important distributors.

Responsible for the correct management of the forecast volume and stocks levels.

 

SALES MANAGEMENT & LEADERSHIP

Responsible to strengthen and develop relationships with the right stakeholders who can directly influence and impact in the business.

Prepares and runs effective meetings with the distribution partner management to ensure the correct execution of all the agreed strategies and sales driving initiatives.

Encourages action plans for their distribution partners in order  to ensure the long-term development of distribution, volume and brand

Take direct actions and develop programs/initiatives to be top of mind of the national distributor sales organization.

Owner of the monthly agenda to invest the right time both in meetings with customers and field visits.

Act as an ambassador of the company culture Ability to uphold, nurture, and promote the company’s culture, ensuring its proper application in daily operations and fostering behaviours aligned with corporate values.

Promote positive leadership practices that support team development and employee well being. Strong orientation toward collaboration, facilitating open communication, cross functional cooperation, and the achievement of shared goals.

 

DRIVE NATIONAL OBJECTIVES

Fully responsible for achieving the business plan targets for volume and distribution on National Distributors.

Aligns all pricing and promotions with all necessary key stakeholders to minimise cross channel and to maintain channels profitability.

Implementation of national promotion calendar, analysis and evaluation impact and improvements at numerical distribution

Prepares, organises and executes review meetings (on a weekly basis) with national distribution partners  to evaluate performance vs JBPs.

 

TURN INSIGHTS TO ACTION

Consistently analysing the available market data from reliable data sources to find gaps or opportunities, by region, in distribution and SKU listings.

Be able to deep dive into data to accurately plan and monthly phase sales target.

Deeping dive into sell out of the key accounts to define clear plans and targets aligned with the department goals.

Manage profitability objectives at national distributors with specific and detailed action plans to avoid any gap

Be connected  with the internal stakeholders to provide insights to deliver previous missions.

5 years Distribution and/or Supplier experience preferred (beverage industry).  Successful track record in leading, managing and motivating wholesale and external sales forces (+3 years).

Strategic & innovate thinking with strong business acumen and the ability to work independently.

People and teams management skills.

Clear and proven ability to develop and implement successful sales and trade marketing strategies.

Highly developed analytical skills (sales and customer data) SAP/BI Systems.

Excellent communicator, negotiator and influencer.

Bachelor's degree or equivalent preferred

Spanish and English. Both fluent in writing and speaking ( C1-C2)

Ability to think and act like an entrepreneur.

Strategic and innovative commercial awareness.

Strong planning, prioritisation and organisational ability.

Travel 60%

La descripción de la presente oferta de empleo pretende recoger la información que, de forma general y no exhaustiva, resulta necesaria para identificar las características generales del puesto de trabajo, con el objetivo de que aquellas personas que deseen aplicar y participar en el proceso de selección, puedan hacerlo con plenas garantías legales. Asimismo, se le informa de que Red Bull España, S.L. tratará su candidatura y la de los demás candidatos con pleno respeto al ordenamiento jurídico vigente y a los derechos fundamentales; en particular, la igualdad de trato y no discriminación. Asimismo, se informa a las personas que deseen iniciar el proceso que ninguna expectativa de derecho podrá generarse derivada de la presente oferta de trabajo.