Discoverability Supervisor, SEO/Organic Search (Commerce)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

What we are looking for:

As the Discoverability Supervisor, Organic Search, you will help deliver cutting-edge, high-quality SEO, commerce and AI-Search work that is customized to specific goals. Working with two clients, the focus will be to enhance website and commerce retailer optimization and performance. The ability to manage multiple workstreams according to various business units in the complex businesses will be critical to the success of this role. This includes performing AI-search and organic search analysis, discovery, execution and performance reporting of discoverability strategy and deliverables to ensure VML delivers a holistic, inclusive approach for all client needs.

What you’ll do

• Expert-level understanding and application of technical, on-page, off-page, mobile, local, international and e-commerce SEO skills.

• Common deliverables include AI-search audits, SEO audits, keyword research, competitive analyses, mobile optimization, conversion (lead generation) optimization, technical SEO consultation, on-page optimization, content development workflow support, off-page asset optimization, AI-search optimization, analysis and reporting.

• Think beyond tactical SEO execution to deliver high-level strategic recommendations for custom-tailored, best-in-class Discoverability for each client.

• Develop and consult on AI-search and search engine optimization efforts that provide tangible results for clients based on previously defined goals.

• Stay current on the latest AI tools, SEO tools, reporting capabilities, and influencers to help keep VML at the forefront of the industry. Proactively keep clients and internal VML teams informed on current SEO trends and changes.

• Lead Discoverability projects of all sizes and take an active role in growing the organic search business for each client.

• Successful collaboration with Paid Search and Performance Content team members to support Discoverability initiatives and maximize overall impact for clients.

• Have a solid understanding of how Connections activities integrate with organic search, including paid search, social media, mobile marketing, PR, and analytics. Be prepared to collaborate and leverage these disciplines to benefit clients.

Who you are

• Excellent presentation skills, including presentation building, storytelling and delivery

• Clear, confident and direct communication style

• Willingness to make confident, educated judgment calls

• Dedicated to championing the vision of the practice and the agency

• Exceptional client service with relentless pursuit of successful and satisfied clients

• Flexibility in the face of change, ability to think on your feet, and adapt quickly

• Desire to collaborate across disciplines for a more holistic approach to serving our clients’ needs

• Values collaboration, continuous learning, organization, adaptability, and a self motivation

What you’ll need

• Minimum 5+ years experience working in SEO, agency experience required

• Strong knowledge of online commerce, retail, grocery and delivery industry space

• Strong foundations in best practices for third party ecommerce retailers

• Retailers Like: Amazon, Target, Kroger, HEB, Sam's Club, Instacart, Shipt, eBay, Costco, Dollar General, Meijer, Albertsons, GoPuff, Lowe's, BestBuy

• Experience with SEO tools such as SEMRush, Deepcrawl, STAT, Screaming Frog, MOZ, etc. preferred

• Experience with Commerce Tools such as Helium10, Ahold Delhaize, CitrusAd, Criteo, Pacvue, Walmart, Quotient, Amazon DSP, Jungle Scout a plus

• Management and leadership experience with direct reports a plus

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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