Director, Trade Marketing (FIJI Water)

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold in more than 90 countries. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

We are seeking a dynamic Director of Trade Marketing to spearhead trade marketing resource development for FIJI Water. This role works with our brand team, creative agency, retail and on premise sales teams, collaborating closely on marketing plan development and implementation, as well as all retail and on premise trade strategies and executional elements.

The Director of Trade Marketing role requires a strong understanding of manufacturing relationships, sourcing, point of sale development, ROI analysis, and general consumer and customer marketing principles. Strong initiative and planning, project management, organization, and attention to detail are essential in this role. The Director or Trade Marketing will work cross functionally with Sales, Brand Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency as well as with multiple external partners and vendors.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

• Create and implement national trade marketing strategies for retail and On Premise
• Develop account-specific trade marketing programs in collaboration with the sales team and supporting sell-in of these programs for customer meetings
• Build and grow Shopper Marketing programming, tracking finances, metrics, and building on successes in collaboration with Sales Team and Account(s)
• Develop account-specific point-of-sale materials, working closely with brand marketing, sales, design team, and vendors
• Create and implement category sourcing strategies in partnership with senior management, coordinate with sourcing resources as needed, and build stakeholder alignment
• Work closely with key internal customers across the organization, to develop effective cost reduction strategies, while meeting specification standards
• Develop, grow and maintain network of qualified suppliers for all trade marketing needs while working within dedicated project budgets
• Responsible for tracking annual budget targets by managing suppliers, spend and performance
• Conduct financial analyses to achieve the optimum cost/value relationship
• Understand and monitor key spending trends, cost drivers, market factors, geographic considerations, and strategic importance of critical commodities
• Maintain metrics, including external benchmarks, to monitor performance and allow for data-driven decision-making
• Build, lead, and implement the long-term Responsible Sourcing roadmap, ensuring compliance with legal, social, and sustainability standards and leading practices, by effectively communicating and engaging critical team members internally, including senior leadership in Marketing, Legal, and Procurement
• Track, and report savings, spending compliance and variances: communicate results with selected stakeholders
• Perform supplier performance reviews and supplier compliance audits in conjunction with the business as appropriate

• 10 years marketing and/or promotions experience
• Project management experience
• Bachelor’s degree required
• CPG or retail experience is a plus
• Experience working with a creative agency is a plus
• Proficient with Microsoft Office (PowerPoint, Excel, Word)
• Occasional travel to audit manufacturers, sales meetings, and account calls
• Solid background in supplier-responsible sourcing practices and standards
• Experience in driving supplier quality initiatives/standards globally
• Proven experience in setting negotiation strategies and conducting negotiations

Skills & Professional Characteristics:

• Solid quantitative and analytical skills, understanding of basic finance concepts (coding invoices, updating budget trackers, etc.)
• Experience leading projects and cross functional teams
• A results-oriented self-starter who takes initiative and has a strong sense of urgency; flexible and adaptable to change
• Ability to work cross-functionally without significant supervision and within timelines, with strong attention to detail

Pay Range: $165,000 - $175,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: • 24/7 online physician consultations 
• virtual mental health resources 
• life coaching 
• engaging employee community groups 
• cash rewards for healthy habits and fitness reimbursements 
• library of on-demand fitness videos 

• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.

FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

 

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