Director, Teams Social

ABOUT LIV GOLF

Now in its fifth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.

HISTORY

Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League.

The format respects golf’s history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf’s 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE/THE TEAM

Drive the day-to-day execution of LIV Golf’s league-wide social media presence by leading publishing operations, guiding platform specialists, and delivering high-quality, platform-native content that grows audience, engagement, and cultural relevance across all major social channels.

JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING

Content & Publishing

• Manage the strategy and daily content calendar, ensuring timely publishing across all of LIV’s Teams social channels.

• Collaborate with a team of Social Media Specialists and agency partners across our Teams ecosystem, providing creative feedback and prioritizing daily deliverables.

• Oversee platform-specific optimization for Reels, Shorts, TikTok, YouTube, and X.

• Collaborate with the Video, Design, and Marketing teams to deliver cohesive, high-impact creative.

Creative Direction & Execution

• Translate campaign briefs and event priorities into actionable content plans, aligning with Team objectives.

• Lead content capture and publishing during tournaments, balancing real-time coverage and storytelling.

• Ensure all social assets maintain brand tone, visual standards, and platform best practices.

• Experiment with new creative formats, storytelling styles, and emerging social tools.

Performance & Optimization

• Analyze post and platform performance to guide strategy and creative adjustments.

• Share insights and recommendations with the Director of Content and leadership team.

• Identify growth opportunities for audience, engagement, and watch time.

Collaboration & Leadership

• Partner cross-functionally with Marketing, Comms, Events, and LIV Studios to align social output with broader league campaigns.

• Manage daily workflows, approvals, and publishing processes with precision and efficiency.

• Mentor junior team members and help foster a culture of creative excellence and accountability.

REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU

• 10+ years of experience in social media management or digital content for a sports, entertainment, or media brand.

• Proven track record managing a small team or direct reports.

• Deep knowledge of short-form video and platform algorithms (TikTok, Reels, Shorts).

• Strong project management and communication skills.

• Skilled in content planning, caption writing, and cross-platform publishing tools.

• Comfortable working nights, weekends, and event-based schedules during tournaments.

• Passion for sports, entertainment, and digital storytelling.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.