Director, SVOD & Membership Strategy

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Director of SVOD & Membership Strategy at Crunchyroll, to lead the strategy for our subscription and membership businesses across an 18–60 month horizon. Reporting to the VP of SVOD & Membership Strategy, you’ll define where we’re going, how we get there, and how we win, shaping the roadmap and operating approach that drive how we attract, engage, and retain fans globally.

Strategy & Planning (SVOD + Membership)

• Lead annual and quarterly planning across SVOD and Membership, aligning goals, budgets, and priorities

• Build and evolve the long-term roadmap using global and regional insights

• Create simple frameworks and processes that keep teams aligned across strategy, finance, and regional leads

• Track market trends, competitors, and product innovation to inform decisions

• Analyze performance, subscriber behavior, and growth drivers across markets

• Identify and assess long-term growth opportunities (new models, partnerships, platforms)

• Support regional strategy with clear data and investment guidance

• Partner with Finance on forecasts, subscriber growth, and unit economics

• Lead high-priority strategic projects for senior leadership

Membership Strategy & Experience

• Define and evolve Crunchyroll’s membership strategy, tiers, and benefits

• Use audience insights and segmentation to guide decisions

• Evaluate pricing and value across regions and tiers

• Build business cases for new benefits, including testing and impact modeling

• Partner with teams across e-commerce, events, games, manga, and partnerships to create a connected fan experience

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

We get excited about candidates, like you, because...

• 12+ years of experience in strategy consulting and/or corporate strategy (media, tech, or DTC), including 5+ years leading high-performing teams

• Experience across subscription models, digital commerce, advertising, or streaming/SVOD ecosystems

• MBA or equivalent advanced degree with a focus on strategy, operations, or leadership

• Strong analytical and communication skills, with experience influencing C-level stakeholders

• Proven ability to build relationships, collaborate across teams, and operate effectively in complex organizations

• Comfortable managing shifting priorities in a collaborative, fast-moving environment

About the Team

The SVOD & Membership Strategy Team sits within the COO organization, with the VP of Strategy and Membership reporting directly to the COO. This team is tasked with shaping Crunchyroll’s long-term direction and helping orchestrate how the company unlocks value, fuels global growth, and inspires deeper avidity for Crunchyroll across the anime fan ecosystem.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

• Flexible time off policies allowing you to take the time you need to be your whole self.

• Generous medical, dental, vision, STD, LTD, and life insurance

• Health Saving Account HSA program

• Health care and dependent care FSA

• 401(k) plan, with employer match

• Employer paid commuter benefit

• Support program for new parents

• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$190,000—$220,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

•
Courage. We believe that when we overcome fear, we enable our best selves.

•
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

•
Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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