Director, Strategy & Analytics (Retail)

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Competitive compensation

• Flexible time off with inclusive holiday benefits

• Comprehensive medical, dental & vision insurance for employees

• 401(k) matching

• An awesome collaborative work culture, a diverse team, and more!

Influential, is looking for a Director of Strategy and Analytics to provide oversight and drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients’ business goals. This role works with our portfolio of Retail clients and will be responsible for delivering a variety of quick-turn campaigns within this vertical.

In general, on a typical day you will:

• Partner with Creative, Revenue, and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts

• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience

• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution

• Answer client objectives by leveraging a deep understanding of the marketing funnel

• Ensure account media plan, messaging and measurement approach aligns with the account strategy and client’s business goals

• Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client’s KPIs to achieve successful business outcomes

• Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success

• Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth

• Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media

• Elevate the team’s skill level and knowledge in strategy by creating frameworks and mental models that can be replicated across portfolio teams

Being a Director of Strategy and Insights requires:

• Bachelor’s degree or equivalent experience

• 8+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles

• Deep understanding of end to end influencer campaigns, including creative strategy, creator frameworks, and measurement strategies

• Experience working closely with Creative teams to lead data driven campaign concepts

• Forward-thinking with a balance of strong analytical skills and creative thinking.

• Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite

• Expertise in media planning tools such as YouGov, GWI, Helixa, and Simmons

• Experience constructing Boolean queries and using social listening tools (i.e. Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends

• Experience with survey design and quantitative survey analysis for audience segmentation and insights

• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies driven by culture

• A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders

• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies

• Proven ability to successfully work with and guide senior-level clients and internal portfolio teams

• Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing

• Solid understanding of media buying and channel allocation best practices

• Strong presentation skills and the ability to articulate and apply strategic thinking

• Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients

• Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube

• Stay up to date on the latest trends and innovations in the social realm

• Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists

Bonus points if:

• Experience at an integrated marketing organization or creative agency

• You’re passionate about social media and/or influencer marketing

Salary range:

$120,000 - $160,000

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. (www.influential.co)

Influential is an equal opportunity employer.

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