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Director - Sales (SLED)

Freshworks

San Mateo, CA, United States Remote permanent

Posted: January 27, 2026

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Quick Summary

Propel or throttle growth by creating better experiences for customers and employees at Freshworks.

Job Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

We are seeking a seasoned and transformational Sales Director to lead the State, Local Government, and Education (SLED) vertical for our Freshworks, North America business. This leader will be responsible for delivering aggressive top-line revenue growth by driving new business through the implementation of scalable, repeatable, structured go to market processes. Reporting to the Senior Director of Sales you will ensure the SLED vertical strategy is successfully implemented across the region, delivering regional financial target attainment. You will build and lead a team of high performing Account Executives known for closing large deals in the SLED sectors and consistently exceeding quotas.

• Set and execute an aggressive customer acquisition strategy that will accelerate revenue growth from the SLED vertical.
• Evangelize SLED industry trends, both internally and externally, and translate into actionable ways account leaders can implement Freshworks’ products or new features to drive value.
• Execute complex sales cycles with CXOs, leveraging executive presence to access, accurately identify and understand the key buying influencers pertaining to an opportunity.
• Cultivate executive relationships with partners, optimize partner performance through business reviews, identify additional business opportunities to expand revenue, deploy a sales approach that accelerates manufacturing vertical revenue growth.
• Identify new opportunities, winning large pursuits across the SLED vertical, creating end-to-end sales life cycle for manufacturing deals, direct and through the field.
• Report weekly, monthly, and quarterly cadence to all key stakeholders to facilitate understanding of customer and market conditions that delivers consistent achievement of quarterly and annual targets.
• Ensure internal processes are followed, including team’s adherence to tracking customer and transactional information in CRM system and other sales and operational processes. Define new processes to increase overall productivity and forecast accuracy.
• Travel to company, customer and partner events in support of sales efforts.

• 10+ years of proven software sales experience with domain knowledge across SLED sectors.
• 5 to 7+ years managing quota carrying software or technology sales professionals.
• Extensive understanding of emerging CX, ITSM, CRM industry trends, including channels and key players in the competitive landscape.
• 4-year university degree required (Bachelor’s).
• Preferred: Experience leading a team of specialized account executives as a vertical sales organization interfacing with geographic hunting teams focused on a multi-product portfolio.

The annual base salary range for this position is $170,000— $236,600 USD + Variable Compensation

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. 

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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