Director, Sales Performance

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 30 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit auberge.com to learn more about our Collection.

This role will be located in Bethesda, MD.

The Director, Sales Performance is a newly created leadership role responsible for driving the

performance of property and home office sales teams through the creation and implementation of curated

financial incentive plans, non-monetary reward and recognitions and best in class goal setting practices.

Additionally, this role will be the central resource to drive sales performance through the discipline’s use

of AI and the creation of new tools to drive customer acquisition and loyalty in the leisure, group and

corporate business travel space.

Core Responsibilities

● Design and lead sophisticated financial incentive plans that motivate property and home office

sales teams while reinforcing luxury brand positioning, premium pricing integrity, and long-term

relationship value over short-term volume.

● Evolve Goal-Setting Frameworks to match team member roles for a growing brand. Create

market-sensitive goal-setting practices that reflect the complexity of luxury demand, including

group mix optimization, transient premium segmentation, and strategic account growth.

● Curate Distinctive Non-Monetary Rewards & Recognition: Design recognition programs that resonate with luxury sales professionals, emphasizing prestige, exclusivity, experiential rewards, and career-enhancing recognition rather than solely transactional incentives.

● Leverage Advanced Analytics to Optimize Sales Behavior: Analyze performance trends across properties and markets to assess incentive effectiveness, identify high-value behaviors, and continuously refine plans to drive profitable, high-quality demand.

● Lead communication to the Field and Global Sales Teams for completion of goal and incentive

work from inception to final property approvals. Be accountable for delivering quarterly and

annual performance results to Home Office Sales leadership.

● Serve as a strategic advisor to property and global sales leaders, providing insights and tools that

support consultative selling, key account development, and long-term partnership growth.

● Strategically lead a team in the development of a travel advisor portal tool with a pathway

towards strengthening loyalty and repeat business.

● Lead the Preferred Partner programs created for leisure clients, Key Account program created for

group and the facilitation of Business Travel portfolio contracts.

● Lead Auberge Sales Training with the creation of modules applicable to all levels of sales roles within

all disciplines

● Act as the central resource for the field for all tools developed and use of AI for customer

acquisition and retention as it relates to sales processes; ie proposals, contracts, and moving

customers around the portfolio.

 

This role offers a base salary range of $150,000-$175,000 plus a comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program.

● Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related

field; or equivalent professional experience.

● Minimum of 5 years of sales performance experience, preferably within a luxury hotel or resort

environment.

● Strong leadership, communication, and relationship-building skills

● Proficiency in CRM systems, sales reporting tools, and Microsoft Office Suite, with strong

analytical and strategic planning abilities.

Our Company

Auberge Collection is a portfolio of extraordinary hotels, resorts, and residences. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service. With 27 one-of-a-kind hotels and resorts, and 14  in the announced pipeline, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Linked In, Facebook, Twitter, and Instagram: @AubergeCollection and #AlwaysAuberge.

Our mission is to be the best-loved manager of one-of-a-kind luxury properties and experiences. Auberge is a family of intimate, one-of-kind hotels and resorts that define an approachable style of luxury in both product and service that resonates with the curious modern traveller. Passionately local, experience-led, romantic and stylish, these hotels hum with a vibrancy that is both refined and relevant.

What Else?

At Auberge, we are passionate about our mission to be the best-loved manager of one-of-a-kind luxury properties and experiences.  We are storytellers and story-makers, delivering simple pleasures and creating unforgettable memories.  Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty.  Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people’s lives.  

 

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.