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Director, Sales

Upgrade

Atlanta Hybrid permanent

Posted: March 16, 2026

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Quick Summary

We are looking for a Director of Sales at our company, with a focus on leading a team and driving sales growth.

Job Description

Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B.

We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.

About the Role:

The Sales Director, will be responsible for building, leading, and managing the sales team to drive revenue growth by attracting new contractors and merchants to offer their customers Upgrade's payment options. This role demands a strategic leader with a proven track record of consistently exceeding sales targets, building and managing high-performing teams, and contributing to the overall go-to-market strategy.

What You'll Do:

• Build, lead, mentor, and manage a team of sales professionals to consistently exceed sales targets.

• Drive the development and execution of sales strategies to acquire new home improvement contractors.

• Oversee the team's end-to-end sales cycle, ensuring efficient and effective processes.

• Cultivate and maintain strong relationships with key clients, including C-suite executives.

• Refine and deliver compelling sales presentations to prospective clients.

• Consistently overachieve team and individual targets through a customer-obsessed approach.

• Champion a high-performance, collaborative, and results-oriented sales culture.

• Collaborate with Sales and Customer Success leadership to develop and implement account-based sales strategies.

• Analyze sales data and market trends to identify opportunities for growth and improvement.

• Drive the adoption and execution of effective sales methodologies.

• Foster a passion for customer adoption, satisfaction, and long-term partnerships.

• Contribute to the ongoing development of go-to-market strategies and sales processes.

• Work closely with cross-functional teams, including marketing, product, and operations, to ensure alignment and optimize sales performance.

What We Look For:

• Minimum of 5+ years of experience in SaaS or Channel sales, with a significant portion of that time spent in sales leadership roles.

• Proven experience in building, managing, and scaling high-performing sales teams.

• Strong understanding of full sales cycles and experience managing complex sales processes.

• Proven ability to develop and maintain relationships with C-suite executives and key decision-makers.

• Excellent presentation, communication, and negotiation skills.

• Self-driven and results-oriented, with a demonstrated history of exceeding sales goals.

• Strong collaborator with cross-functional teams and ability to influence stakeholders.

• Adaptable, agile, and resilient, with a passion for continuous improvement.

• Strong work ethic, competitive mindset, and a desire to lead from the front.

• Willing to travel as needed.

What We Offer You:

• Competitive salary and stock option plan

• 100% paid coverage of medical, dental and vision insurance

• Flexible PTO

• Competitive 401(k)

• Opportunities for professional growth and development

• Paid parental leave

• Health & wellness initiatives

#BI-Hybrid #LI-Hybrid

For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement. English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.

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