Director, Revenue Programs & Lifecycle Growth

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

We’re looking for a strategic and execution-oriented revenue marketing leader to drive Benevity’s end-to-end revenue programs across the client lifecycle — from pipeline generation through adoption and expansion readiness. This role leads our Growth Programs team and is accountable for designing and scaling integrated programs that drive qualified pipeline growth, product adoption and donation volume, and referral and advocacy-driven pipeline. This is not a traditional demand generation role. This is a full-funnel revenue leadership role focused on measurable business impact.

What You’ll Do

Help Lead Full-Funnel Revenue Strategy

• Build and execute an integrated lifecycle strategy from lead through expansion

• Align programs to pipeline coverage, conversion, and revenue targets

• Improve funnel velocity and performance across key stages

• Ensure marketing programs drive measurable revenue impact

Scale Account-Based Marketing (ABM)

• Own and expand Benevity’s ABM motion across 1:1, 1:Few, and 1:Many segments

• Partner closely with Sales to align account prioritization and engagement strategies

• Design integrated, multi-channel plays across digital, content, events, and executive engagement

• Drive measurable impact on strategic account pipeline creation and win rates

Drive Scalable Pipeline Programs

• Oversee demand generation programs that create qualified pipeline

• Optimize channel performance, segmentation, and targeting strategies

• Partner with Product Marketing and Digital teams to improve campaign conversion and efficiency

Accelerate Adoption & Expansion Growth

• Develop lifecycle programs that improve Time to Value and deepen product engagement

• Partner with Customer Success to strengthen adoption signals and expansion readiness

• Align post-sale engagement strategies to retention and revenue growth objectives

Build a High-Impact Advocacy & Referral Engine

• Establish structured programs that generate referrals, case studies, and client amplification

• Collaborate with Events and Community teams to convert engagement into measurable pipeline contribution

What You'll bring

• 8–12+ years of experience in B2B SaaS marketing

• 5+ years of leadership experience managing revenue-impacting teams

• Proven success driving pipeline and revenue growth

• Deep experience with Account-Based Marketing

• Strong cross-functional partnership with Sales and Customer Success

• Data-driven mindset with experience managing full-funnel metrics

• Ability to balance strategic thinking with hands-on execution

• Experience in purpose-driven or CSR-focused organizations is a plus

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].