Director, Retail & Partner Marketing

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

The Impact You’ll Make:

As Director of Retail & Partner Marketing, you’ll lead go-to-market and co-marketing efforts that drive measurable outcomes for our retail partners and the consumers we serve. You’ll build the playbooks, processes, and executional excellence needed to scale partner-driven growth across verticals like fuel, grocery, restaurant, as well as emerging categories.

This role is perfect for a hands-on marketing leader who thrives in fast-paced, cross-functional environments—someone who can craft a campaign plan tied to clear business outcomes, write a killer brief, spot hard-working creative, and work effectively with sales and retail partners to pitch a marketing plan. You’ll work closely with Merchant, Growth, Creative and Insights teams to deliver high-impact campaigns that unlock partner value, boost adoption, and drive activation and retention for consumers.

You’re equal parts executor, strategist and creative ideator with the drive to build a scalable two-sided network process that results in benefits for both.

What You’ll Do:

Retailer GTM Strategy & Co-Marketing Execution

• Build and implement repeatable go-to-market processes and strategies for new partners, regional rollouts or seasonal activations

• Collaborate with Sales and Account Management on strategic programs, local or regional asks, and set comprehensive prioritization based on business outcomes

• Own co-marketing campaigns from kickoff to recap—creating accountability, timelines, and channel plans back to Merchant teams, in partnership with Growth teams, to communicate touchpoints and delivery

Integrated Campaigns & Channel Planning

• Lead end-to-end business and creative briefs for campaigns across email, paid media, OOH, influencer, and in-app channels

• Write clear, actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging

• Work hand-in-hand with internal creative, performance marketing, and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans

• Track and report on campaign and partner performance—conversions, transactions, lift, ROI

• Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team

Build the Foundation for Scale

• Act as the marketing point-of-contact for Sales and Account Management teams—building trust to understand their goals and delivering strategic marketing support that contributes value

• Develop systems, tiering, processes, and standard methodologies to make partner marketing more efficient, repeatable, and impactful

• Manage and develop a small team, encouraging collaboration and growth to ensure high-quality execution of partner marketing initiatives

Competencies You Have:

• 8+ years in consumer marketing, with deep experience in co-marketing and partner marketing, particularly in retail, shopping space

• 3+ years proven experience as a people manager

• Demonstrated ability in omni-channel campaign planning and execution skills across a variety of online and offline channels

• Analytical thinker—you know what to measure, how to optimize, and how to communicate performance clearly

• Exceptional at working closely with Sales and Account Management teams in a fast-moving, collaborative environment, where you understand B2B needs

• A proactive, operationally excellent mindset—you’re organized, scrappy, and thrive on getting things done

• Bachelor’s degree or equivalent in Marketing, Business, or a related field

Bonus Points For:

• Fintech or startup experience—especially in high-growth, consumer-facing environments

• Familiarity with retail, marketplace, or platform-based marketing models

• Comfort working with lifecycle, CRM, and growth marketing tools

Location:

This hybrid role is required to work at our Flatiron office. In-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Compensation:

The US base salary range for this full-time position is $220,000 - $240,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

#LI-Hybrid
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Benefits:

• Medical, dental, and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs + paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email [email protected].

This email is for accessibility accommodations only, it should not be used to submit job applications.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.