Director, Product Marketing-LinkedIn Sales Solutions

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco, Sunnyvale or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

About the Role

This role ensures that LinkedIn Sales Solutions products are launched with clarity, conviction, and commercial rigor—translating product innovation into customer value, sales readiness, and measurable business outcomes. Partner closely with product management, sales, and marketing teams to translate complex talent solutions capabilities into clear, customer-centric stories that drive adoption and revenue growth. Build and manage a team of narrative strategists and content creators who will craft multi-format content including executive presentations, product demos, sales enablement materials, and customer success stories.  

Establish narrative frameworks and messaging hierarchies that ensure consistency, while allowing for market-specific customization. Drive the creation of differentiated positioning that highlights LinkedIn's unique value proposition in the talent acquisition space. Measure and optimize narrative effectiveness through data-driven insights, customer feedback, and sales performance metrics. Serve as a key spokesperson and thought leader, representing LinkedIn's sales solutions vision at industry events and with strategic customers.  

Responsibilities

• Own end‑to‑end GTM strategy and execution, from pre‑launch planning through post‑launch optimization

• Develop and manage integrated launch plans across Product, Sales, CS, Marketing, Comms, and other cross-functional teams

• Partner closely with Pricing and Packaging to ensure offerings are clear, differentiated, and commercially optimized

• Define success metrics and KPIs (e.g., adoption, pipeline, revenue impact) and track GTM performance over time

• Translate core product positioning into clear, compelling, customer‑ready messaging

• Build narrative frameworks and messaging hierarchies that ensure consistency across the portfolio while enabling market and segment customization

• Create high‑impact content including pitch decks, web copy, datasheets, one‑pagers, demos, and customer stories

• Partner with Analyst Relations (as applicable) to support briefings and market perception

• Connect product narratives to broader market trends, customer pain points, and LinkedIn’s differentiated value

• Build and scale sales playbooks, demo scripts, objection handling, and competitive positioning

• Train Sales, Customer Success, and partners to effectively sell, onboard, and expand products

• Develop ROI, TCO, and value articulation tools that support deal progression and executive conversations

• Partner with Growth and Campaigns teams to drive awareness, demand, and pipeline impact

Basic Qualifications

• 8+ years of marketing experience, with 3+ years in people management

• Bachelor’s degree in Marketing, Communications, Business, or related field

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Preferred Qualifications

• Experience in Sales technology

• Track record of launching and scaling B2B products in competitive markets

• Proven ability to translate complex product capabilities into compelling business value for executive audiences

• Demonstrated success building and leading high‑performing teams in fast‑paced, cross‑functional environments

• Strong presentation, storytelling, and stakeholder‑influencing skills at all levels

• Deep experience partnering cross‑functionally with Product, Sales, and Engineering to drive outcomes

• Experience creating content across formats—from executive briefings to detailed product demos

• Strong data‑driven mindset; experience using analytics to optimize messaging and performance

• Background in enterprise SaaS or B2B GTM strategy and narrative development

• Experience managing global or distributed teams and adapting narratives for international markets

• Familiarity with modern sales methodologies and enablement best practices

• Published thought leadership or speaking experience at industry conferences

Suggested Skills

• Ability to Influence
• Strategic Thinking 
• Stakeholder Management 

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $179,000-$280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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