Director, Product Marketing

The Director of Product Marketing is a senior leader responsible for end-to-end commercialization framework to ensure Madison Reed leads in the omnichannel beauty space. This role sits at the intersection of Product, Brand, Integrated Marketing, and Wholesale, ensuring that every launch is flawlessly commercialized and every product story is compelling, consistent, and performance-driven across channels.

This leader will own the end-to-end commercialization process, act as a strategic partner to the SVP of Integrated Marketing, and lead wholesale marketing (excluding digital media), ensuring our brand and product stories resonate powerfully in retail environments.

This role reports to the Chief Marketing Officer, is full time and remote. While remote, this role may travel up less than 15% of the time. The base salary range for this position is between $150k and $155k. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities:

Product Commercialization & Go-to-Market Leadership

• Own the end-to-end commercialization process for new products, from development handoff through post-launch optimization

• Act as the strategic quarterback for product innovation, driving internal teams (Product, Finance, Supply Chain) to align on market penetration and growth

• Develop go-to-market strategies, launch frameworks, and integrated plans across DTC, retail, salons, and owned channels

• Lead cross-functional launch planning with Product, Brand Marketing, Creative, PR, Education, Sales, Operations, and Supply Chain

• Analyze product performance metrics and market signals to inform future innovation roadmaps and measure the ROI of launch strategies

• Ensure launches are on-time, on-brand, and commercially impactful

Strategic Partner to the SVP of Integrated Marketing

• Act as a trusted thought partner to the SVP, helping shape integrated marketing strategy and annual planning

• Provide product and portfolio leadership across brand campaigns, seasonal initiatives, and innovation roadmaps

• Ensure product narratives are cohesive and consistent across all consumer touchpoints

• Support executive-level storytelling, presentations, and internal alignment around product strategy and launches

• Help drive organizational clarity around priorities, sequencing, and resource allocation

Wholesale Marketing Leadership (Non-Digital Media)

• Lead wholesale marketing strategy across retail partners and professional channels, excluding paid digital media

• Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion

• Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity

• Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across all professional channels

• Ensure wholesale executions reflect Madison Reed’s premium positioning and deliver a best-in-class retail experience

Team Leadership & Collaboration

• Lead, mentor, and grow a high-performing product and wholesale marketing team

• Foster strong cross-functional relationships and a culture of collaboration, accountability, and excellence

• Champion the voice of the customer and the market in internal decision-making

Qualifications:

• 10+ years of marketing experience, with significant leadership experience in product marketing

• Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands

• Deep experience in commercialization, positioning, and go-to-market strategy

• Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs

• Exceptional strategic thinking paired with operational rigor and attention to detail

• Confident cross-functional leader with the ability to influence at the executive level

• Passion for beauty, innovation, and building brands that customers love

Big on Benefits

The Perks? Glad you asked…

• Comprehensive Healthcare

• 100% Company Paid Short and Long Term Disability

• 401k Participation and Equity Grants

• Continuing Education Contributions

• HSA Employer Contributions and FSA Options

• Parental Leave Program

• Commuter Benefits

• Responsible Paid Time Off Program

• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services

• Company sponsored events

• But wait, there’s more…

We are Madison Reed.

We’re disrupting a $50 billion industry.

Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values.

Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules.

Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Where applicable we comply with the Fair Chance Ordinance, and we will consider employment for qualified applicants with arrest and conviction records. All qualified applicants with arrest or conviction records will be considered for employment in accordance with the ordinance and state law. We value inclusion and access for all candidates, and we are pleased to provide reasonable accommodation as needed to complete the interview process. Please contact hiring@ madison-reed.com to make a reasonable accommodation request. Requests must be submitted prior to your scheduled interview

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.