Director, Platform & Partnerships

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Competitive compensation

• Flexible time off with inclusive holiday benefits

• Comprehensive medical, dental & vision insurance for employees

• 401(k) matching

• An awesome collaborative work culture, a diverse team, and more!

The Director of Platform & Partnerships will be a key leader at the company, leading relationships with our social platform and strategic partners. As part of Influential’s Growth team, the Director of Platform & Partnerships must be a strategic thinker, self-motivated and action oriented. The ideal candidate for this role is someone who lives and breathes social and understands the impact influencer marketing has for brands. This position will be critical to our company continuing to be the leader in influencer marketing and requires impeccable interpersonal skills and the ability to navigate multiple work-streams and deliverables.

• Platform Partners

• Liaison with all major social platforms (YouTube, Meta, Snap, TikTok) serving as lead for Influential

• Deep understanding of social platforms, inclusive of content best practices, measurement and reporting capabilities

• Support Sales, Client Management, Creative and Creator teams in understanding platform differentiation and opportunities for clients

• Lead regular communications with all platforms (weekly/biweekly/monthly)

• Secure alpha/beta opportunities for Influential and clients

• Forge new client relationships through partners resulting in increased revenue opportunities for Influential

• Build test and learn strategies in partnership with platforms and internal paid media team

• Create trainings with platform partners for Influential teams, ensuring company is up to date with all latest platform capabilities

• Strategic Partners

• Support the SVP, Growth in identifying, negotiating and operationalizing strategic partnerships for Influential

• Identify partners that align with Influential’s unique value proposition in the market and are focused on diversity, equity and inclusion as well as technology and innovation partners

• Negotiate and build legal agreements as needed with key strategic partners

• Work with internal teams to operationalize partners, creating a seamless process from sale to activation

The Director, Platform & Partnerships role reports to the SVP, Growth.

Salary:

$150,000

Exact compensation may vary based on skills, experience, and location.

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. (www.influential.co)

Influential is an equal opportunity employer.

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