Director, Partner Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)

• Paid holidays and flexible, take-it-as-you-need-it paid time off

• Equity in a rapidly growing startup backed by top-tier VCs

• Monthly tech reimbursements

• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Director, Partner Marketing, you are the strategic architect behind Housecall Pro’s partner growth engine. You lead your team to effectively deliver customer and business value by owning the strategy, execution, and growth of our partner marketing function. You are a builder who thrives at the intersection of B2B and B2B2C motions, equally comfortable activating the pro bases of our largest partners as you are driving lead generation for net-new partner organizations. You coach and develop the careers of your direct reports as they hone their craft. You collaborate cross-functionally to develop strong, trusting connections with stakeholders in Sales, BD, Product, and Brand to turn the partner channel into a durable growth lever. You lead by influence, build trust quickly, and advocate for the partner’s voice to shape the culture and strategy within your area.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Define and articulate the strategic vision and direction for the Partner Marketing department, ensuring alignment with HCP’s overall growth objectives

• Oversee the development and execution of integrated, omni-channel campaigns (i.e. email, webinars, live events, direct mail, retail media networks) to drive Pro enrollments

• Lead, coach, and grow the partner marketing team, setting a high bar for craft, accountability, and operational excellence

• Own the enrollment goal for the partnerships channel, executing B2B2C go-to-market motions in collaboration with major partners

• Design and execute an ABM-lite motion for prioritized Key Accounts to generate qualified leads for new partner organizations

• Collaborate with other executives and departments to ensure partner programs plug cleanly into the broader growth engine and lifecycle workflows

• Establish KPIs and metrics to monitor the effectiveness of partner initiatives and make data-driven adjustments to improve ROI

• Oversee the department’s budget, resource planning, and agency relationships to ensure optimal use of resources

• Encourage and drive innovation by identifying new partner playbooks that go beyond traditional co-marketing

• Serve as the department’s key representative at executive meetings, advocating for the partner channel’s contributions to the business

Qualifications:

• 10+ years of marketing experience, with 4+ years leading partner, channel, affiliate, or B2B2C marketing

• Proven track record of hitting acquisition goals by activating a partner's customer or member base

• Experience owning B2B lead generation and ABM motions from target selection through pipeline delivery

• Hands-on expertise running integrated campaigns across email, webinars, live events, and paid media

• Strong commercial instincts with the ability to manage unit economics and hold your own with Sales and Finance leaders

• Previous experience building and scaling high-performing marketing teams

• Experience in vertical SaaS, home services, or marketing to franchise/multi-location customers is a plus

• Bachelor’s degree or equivalent work experience

What will help you succeed:

• Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale

• Exceptional relationship builder who moves work forward through influence and trust

• Clear, credible communicator who can simplify complex partnership structures for executive audiences

• Energized by a "blank page" environment and the opportunity to build a function from the ground up

• High level of ownership and an obsession with finding creative solutions for our partners and Pros

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote