Director, Paid Media

Remote (PST working hours) | Marketing Team | Reports to Sr. Director, Growth Marketing

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies, calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

We’re looking for a hands-on paid media leader who can balance day-to-day execution with strategy. You set a vision and aren’t afraid to get into the weeds. This person understands customers, knows how to tell a strong brand story, and uses data to grow the business.

You’ll manage a small team of channel managers and partners, drive creative to see what connects best with our audience and manage media budgets. The goal is simple: drive profitable growth across the paid marketing funnel (ROAS, CAC:LTV, revenue)

What You’ll Do

• Directly manage and optimize campaigns across all paid channels (Search, Social, Display, Affiliates, CTV).

• Own the strategy and aid in-platform execution — including bidding, targeting, budget allocation, placements, and creative performance.

• Build and manage monthly, quarterly, and annual media plans tied to acquisition, retention, and efficiency goals.

• Lead structured creative testing within platforms to identify what messaging and formats drive performance. Partner closely with the creative team to develop and refine platform-native ads.

• Use first-party data and CRM insights to sharpen targeting and improve measurement.
Manage and mentor a small in-house team while remaining actively involved in campaign execution.

• Manage and coach a small team of paid media specialists.

Who You Are

• 8+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus.

• Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms.

• Comfortable moving between strategy and execution—you set a vision and aren’t afraid to get into the weeds.

• Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.

• Strong creative intuition and ability to translate data into a clear, creative direction.

• Experienced in incrementally testing and MMM (Liftlab a plus!).

• Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency.

• Analytical, curious, and adaptable to fast-moving environments.

• Bachelor’s degree in Marketing, Business, Analytics, or related field.

What do we offer?
Remote with preference for PST working hours. You must live in one of the following states: Arizona, California, Colorado, Connecticut, DC, Georgia, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington
The pay range for this role is: $155k - $165k. Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:
When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents.

• Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)

• 100% Company paid OneMedical memberships available for members of certain medical plans.

• Company HSA contribution for enrolled HSA members.

• Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.

• Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.

• Employee Assistance Program and more.

• Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

Work Environment
This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer.

Diversity
Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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