Director, Paid Media - Freelance

Who We Are

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Overview
The Director, Paid Media leads the day-to-day operation of M Booth’s paid media practice across multiple clients and workstreams. This role owns senior client relationships; oversees paid media strategy, execution, and quality; manages team operations; and supports business growth through organic expansion and new business efforts.

The Director serves as the senior paid media lead on accounts and a key internal and external escalation point. This role requires the ability to flex between senior-level strategic leadership and hands-on execution, stepping in as needed to directly support both team leadership and day-to-day paid media delivery. They work closely with Analytics, account teams, creative partners, and senior leadership to ensure paid media strategies are effective, measurable, and aligned to broader business objectives.

Key Responsibilities

• Own paid media strategy and delivery across assigned accounts, serving as the senior paid media lead for client relationships, recommendations, performance narratives, and escalation of complex issues

• Lead day-to-day paid media operations, including workflows, quality control, delivery oversight, and proactive identification and resolution of delivery or performance risk

• Provide clear leadership to the paid media team through coaching, feedback, and direction; manage effectively up and across with account, Analytics, and senior leadership partners

• Manage resourcing, hours, scopes, and budgets to ensure work is feasible, profitable, and delivered within scope; support development of paid media scopes of work by estimating hours and defining resourcing needs

• Design and evolve cross-channel paid media strategies aligned to client business goals, partnering closely with Analytics on measurement, optimization, and performance interpretation

• Translate complex paid media concepts, strategies, and performance insights into clear, actionable guidance tailored to audiences with varying levels of paid media expertise

What You’ll Bring

• Bachelor’s degree (BA/BS) from a four-year accredited college or university, or equivalent experience

• 6–8+ years of professional experience in paid media or digital marketing

• Strong leadership and people-management experience, with a track record of developing talent

• Excellent written, verbal, and presentation skills; comfort presenting to senior clients

• Strong understanding of budgeting, forecasting, measurement, and optimization principles

• Ability to manage multiple clients and priorities while maintaining high standards and attention to detail

• Deep, hands-on expertise in major paid media platforms, including the ability to directly build, launch, manage, and optimize campaigns within platform ad managers (e.g., Meta, Google, YouTube, TikTok, LinkedIn)

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity

• Professional growth and development programs to help advance your career

• Comprehensive health care and wellness plans for your entire family

• A 401(k) Savings Plan and Flexible Spending Accounts

• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

• Salary: $101,000 - $135,000/yearly equivalent / hourly $75 - $85

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.