Director of Women's Apparel

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Director of Women’s Apparel to lead the vision, development, and execution of our women’s product line from concept to consumer. Reporting directly to the VP of Merchandising, you will own the women’s apparel business end-to-end—defining the product strategy, guiding design and development, and ensuring a compelling assortment that resonates with our brand and customers alike.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

• Define and lead the women’s apparel strategy, building a clear point of view that aligns with the Tecovas brand and customer.

• Oversee the full product lifecycle from concept through development, production, and launch, ensuring quality, consistency, and on-time delivery.

• Partner closely with in-house design, merchandising, and marketing teams to create a cohesive product story each season.

• Manage relationships with external partners, including licensees and factory agents, ensuring product integrity and alignment with brand standards.

• Identify opportunities to grow and evolve the women’s business, using both customer insight and market awareness to inform decisions.

• Lead assortment planning and buying for DTC and eCommerce, ensuring the right product mix, depth, and pricing to drive the business

• Support and help grow the wholesale business, identifying opportunities to expand distribution while maintaining brand positioning

• Manage samples and data accuracy across platform and tools

Experience we’re looking for:

• 10+ years of experience in women’s apparel design, merchandising, or product leadership.

• Proven experience owning product from concept through production and launch.

• Experience working with both internal teams and external partners such as licensees, factories, or agents.

• Strong understanding of fit, fabrication, and garment construction.

• Ability to balance creative vision with commercial performance.

• Familiarity with western, heritage, or lifestyle brands

• Bonus points for experience building or scaling a women’s category within a growing brand

What you bring to the table:

• You are a strong product leader with a clear point of view and the ability to translate ideas into compelling products.

• You have a deep understanding of the women’s customer and what drives her purchase decisions.

• You can move seamlessly between big-picture strategy and detailed execution.

• You are highly collaborative and know how to work across teams and with external partners.

• You have strong instincts for brand, style, and storytelling.

• You can operate in a fast-paced, evolving environment and bring structure where needed

Full Time Benefits & Perks:

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

• 401(k) match

• Paid Parental Leave

• Flexible PTO policy

• Corporate wellness program

• Competitive salary: $165,000 - $185,000/annum (commensurate with experience)

• Eligibility to participate in Corporate Bonus Program

• Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try!

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply! Information collected during the application process is subject to our privacy policy. Please note: Offers of employment may be conditional pending the completion of standard onboarding procedures.