Director of Trade Shows & Third Party Events

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About the Team

This team drives the strategic alignment, planning, and execution of Workday's third-party events and Sponsorships. The scope of events will range from large, multi-component trade shows to smaller sponsorships and conferences.

About the Role

In this role, you'll drive the strategic alignment, planning, and execution of our third-party event programs. Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences. Daily responsibilities include working closely with internal stakeholders, setting the goals for each program, determining the promotional strategy, developing unique and effective content, managing budgets, and coordinating all logistics. Delivery of the playbook which will be utilized to manage pre-event preparation, in-event activities and post-event follow-up to optimize lead generation opportunities and determine event ROI while ensuring all stakeholders are working together to deliver a high-quality prospect experience.
 

The role is responsible for:

• Delivering the event strategy and ensuring alignment throughout the planning process

• Creating the value proposition

• Data analysis to curate and report out on performance of programs

• Curating messaging for all aspects of the program

• Setting and reporting program goals and attainment

• Developing supporting event planning materials (i.e. planning deck, staffing list, Know Before You Go decks)

• Owning weekly planning meetings with internal stakeholders

• Working with external vendors to ensure timely, cost-effective execution

• Traveling to and support onsite execution and management of select tradeshows, when necessary

About You

The  ideal candidate is adept at the following:

• Team Management

• Program Management

• Resource Planning

• Budget Management

• Communication

• Leading with Influence

• Marketing

Basic Qualifications

• Minimum 12+ years of experience managing strategic third party events and tradeshows from beginning to end

• Build high level event strategy frameworks to articulate the value of Workday’s presence at the event

• Ability to work with minimal supervision yet be highly accountable.

• Strong familiarity with Marketing automation and CRM tools, such as Salesforce and Marketo

• Proven track record leveraging event analytics to report on and analyze data, driving insights that inform critical business decisions

Other Qualifications:

• Ability to use influence and collaboration skills to ensure all teams are aligned on event goals

• Ability to embrace change while growing in a fast-paced environment

• Ability to continuously manage and reprioritize projects at various stages and levels of complexity

• Comfortable working in a matrixed environment

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton
 

Primary Location Base Pay Range: $195,000 USD - $292,400 USD
 

Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

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