Director of Strategy Marketing, China & Southeast Asia_HC

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Role Overview:

This role is designed to bridge Strategic Planning and Marketing across the Greater China and Southeast Asia regions.. You will be responsible for driving the regional business strategy from conception to execution, while simultaneously integrating the marketing efforts of China and various Southeast Asian teams into a cohesive and powerful regional engine.

Key Responsibilities:

Regional Strategy & Execution Governance

• Strategic Planning: Lead the formulation of the China & SEA business strategy, including market entry models, resource allocation, and long-term growth roadmaps.
• Execution Oversight: Translate high-level strategy into actionable N-2 (two levels down) business plans and key results. Establish a cross-regional tracking system to ensure strategic initiatives are executed effectively from "headquarters to field."
• Market Intelligence: Conduct deep-dive analysis of market dynamics, competitive landscapes, and consumer trends across China and SEA markets to provide data-backed insights for top-level decision-making.

Regional Marketing Integration

• Cross-Market Alignment: Coordinate and align marketing objectives and resources between the China and Southeast Asian.
• Strategic Synergy: Develop and drive a unified regional marketing strategy, Ensure brand consistency while empowering local teams to adapt tactics effectively.
• Performance & Resource Optimization: Establish frameworks to assess marketing effectiveness and resource allocation efficiency across the region.

• Bachelor’s degree required; MBA or relevant advanced degree strongly preferred.
• 8–12+ years of progressive experience in strategic consulting, marketing, or business management. Cross-regional experience is a plus.• Strategic Vision: Exceptional ability to synthesize complex information into clear, actionable strategies with a long-term perspective.
• Local & Global Insight: Deep understanding of consumer behavior, media ecosystems and channel dynamics across both regions.
• Influence & Communication: Outstanding stakeholder management skills. Ability to lead and align diverse teams without direct authority through expertise and collaboration.
• Language: Fluent proficiency in English is mandatory to navigate the multicultural business environment.