Director of Social Strategy (US)

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: 24th April 2026

As the Director of Social Strategy, you will shape the voice, vision and strategy of our social media platforms. You will lead a creative team to produce captivating content that connects fans and amplifies the brand, while driving commercial impact.

Key Responsibilities:

• Lead the strategy, creation, and execution of all social content across platforms including Instagram, TikTok, X (Twitter), YouTube and emerging channels
• Build and manage a high-performing team of social content creators, editors, designers and strategists. And collaborate with our internal Partnerships Team and Community Managers
• Develop innovative campaigns that grow global fan engagement and deepen loyalty
• Collaborate closely with marketing, PR and commercial teams to ensure social content aligns with broader brand and business objectives
• Use analytics and insights to measure content performance, optimize strategies and demonstrate ROI
• Keep ahead of trends in social media, storytelling, video and emerging platforms to maintain a competitive edge
• Ensure brand consistency, tone of voice and creative excellence across all social channels

Requirements:
Driven by high performance
What do you need to bring to the team?

• Proven leadership experience in social media or content strategy at a senior level, preferably in sports, entertainment or high-profile brands
• Exceptional creativity, storytelling skills and an eye for visual content

· Proven track record of creating sponsorable franchises and driving revenue via social channels

• Strong understanding of social media trends, algorithms and content performance metrics
• Passion for motorsport and understanding of Formula 1® culture is highly desirable
• Experience leading campaigns that drive both engagement and commercial outcomes
• Ability to thrive in a fast-paced, high-pressure environment and deliver high-quality content under tight deadlines

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering healthcare, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.