Director of Skincare Marketing US

U.S.-Based | Growth-Stage Global Aesthetics Company

We are a fast-growing, global aesthetics and advanced skincare company known for its high-growth Korean brands and science-backed innovation. We are building the next chapter of our U.S. skincare portfolio and are looking for a bold, strategic product leader to help shape it and scale our U.S. commercial organization.

The Director, Skincare Marketing will lead the U.S. commercialization and portfolio strategy for Hugel’s high-growth Korean skincare brands. This role owns the full product lifecycle from market entry and product development through launch, geographic expansion, and long-term brand growth across retail, e-commerce, and professional (HCP)channels.

You will act as the cross-functional “quarterback,” aligning R&D, regulatory, medical, legal, operations, finance, and sales to bring innovative, compliant, and commercially successful products to market. The ideal candidate blends skincare category expertise with data-driven decision making, operational discipline, and a passion for building brands.

What You’ll Do

Portfolio & Lifecycle Leadership

Own the end-to-end lifecycle for a growing skincare portfolio (NPD, SKUs, line extensions, reformulations, and end-of-life planning)

Lead U.S. market entry strategies for Korean brands, adapting for regulatory, consumer, and channel needs

Define long-term portfolio roadmaps aligned to business growth

Drive geographic and channel expansion

Go-to-Market & Commercial Strategy

Develop positioning, value propositions, claims frameworks, and brand narratives

Own pricing, margin strategy, promotional planning, and launch timelines

Partner with sales on training, launch kits, and selling stories

Identify and manage influencer, partnership, and co-branding opportunities

Multichannel Marketing

Lead integrated strategy across retail, e-commerce/DTC, and professional/HCP channels

Ensure consistent brand voice, visual identity, and customer experience

Partner with digital and performance teams to drive awareness and conversion

Cross-Functional Leadership

Serve as the central product leader across R&D, regulatory, medical, legal, operations, finance, and sales

Lead stage-gate development and launch readiness reviews

Forecasting & Operations

Own demand forecasting, supply planning, and launch volume modeling

Partner with supply chain to ensure on-time delivery and packaging readiness

Manage third-party packaging partners

Insights & Performance

Track portfolio performance, market trends, and competition

Use data and consumer insights to guide decisions and optimize launches

Define KPIs and dashboards for growth, lifecycle health, and profitability

What We Are Looking For

7–10+ years of progressive marketing experience, with 5+ years in skincare, beauty, aesthetics, or consumer health

Proven success leading U.S. product launches and growing portfolios

End-to-end product lifecycle leadership

Multichannel experience (professional/HCP, retail, digital/e-commerce)

Experience in regulated environments (pharma, medical device, aesthetics, or consumer health)

Strong cross-functional leadership and influence skills

Commercial and financial acumen (pricing, forecasting, P&L mindset, ROI)

Data-driven, highly organized, and execution-focused

Exceptional communication and stakeholder alignment skills

The most likely base pay range for this position is $190,000 to $215,000 per year. Several factors, such as experience, tenure, skills, and particular business needs, will determine an individual’s exact level of compensation. Base salary is only one element of employee compensation at Hugel Aesthetics. The total compensation could include base salary, bonuses, and equity awards.

Why Join Hugel Aesthetics
You’ll be part of a global growth story bringing world-class Korean skincare innovation to the U.S. market while helping shape a category-defining portfolio.