Director of Sales - MICE
AccorHotel
Posted: December 29, 2025
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Quick Summary
The Director of Sales - MICE is responsible for leading the sales team and driving revenue growth at Rixos, a luxury hotel chain with a unique 'ALL Inclusive, ALL Exclusive' concept.
Required Skills
Job Description
Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.
We are seeking a dynamic and experienced Director of Sales - MICE to join our team in the beautiful island destination of Phu Quoc, Vietnam. As a key member of our leadership team, you will be responsible for driving MICE (Meetings, Incentives, Conferences, and Exhibitions) sales strategies and maximizing revenue opportunities for our world-class facilities.
• Develop and implement strategic sales plans to achieve and exceed MICE revenue targets
• Lead and mentor a high-performing sales team, fostering a culture of excellence and continuous improvement
• Identify and pursue new business opportunities in the domestic and international MICE markets
• Establish and maintain strong relationships with key clients, partners, and industry stakeholders
• Collaborate with cross-functional teams to ensure seamless execution of MICE events
• Analyze market trends and competitor activities to inform sales strategies and pricing decisions
• Oversee the preparation and negotiation of contracts and proposals for large-scale MICE events
• Represent the company at industry events, trade shows, and networking functions
• Monitor and report on sales performance, providing regular updates to senior management
• Ensure compliance with company policies, industry standards, and relevant regulations
• Bachelor's degree in Hospitality Management, Business Administration, or related field
• Minimum 7-10 years of experience in MICE sales, with a proven track record of achieving and exceeding targets
• Demonstrated ability to lead and develop high-performing sales teams
• Strong strategic thinking and revenue management skills
• Excellent negotiation and contract management abilities
• Proficiency in customer relationship management (CRM) software and sales analytics tools
• Advanced budgeting, forecasting, and financial analysis skills
• Outstanding presentation and public speaking abilities
• In-depth knowledge of the MICE industry, current trends, and best practices
• Understanding of the hospitality and tourism sector in Vietnam and the broader Asia-Pacific region
• Experience working with international markets and diverse cultural backgrounds
• Professional certifications such as CMP (Certified Meeting Professional) or CITP (Certified Incentive Travel Professional) preferred
• Fluency in English required; proficiency in Vietnamese or other Asian languages is a plus
• Willingness to travel domestically and internationally as required
What awaits you...
• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.