Director of Sales & Marketing

We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine. This role will own the full go-to-market strategy across residential, SMB, and enterprise segments, aligning sales execution with brand, demand generation, and customer growth initiatives.

The ideal candidate brings a strong telecommunications background preferably in fiber, broadband, or network services and thrives in a fast-paced, build-from-scratch environment.

Key Responsibilities:
Sales Leadership & Revenue Growth

• Develop and execute a comprehensive sales strategy to drive subscriber growth and revenue across all segments (MDU, residential, SMB, enterprise).

• Build, lead, and scale a high-performing sales organization (inside sales, field sales, channel partners).

• Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment.

• Identify and close strategic partnerships (MDU owners, developers, municipalities, channel partners).

Marketing Strategy & Demand Generation

• Own and execute integrated marketing strategies including digital, field marketing, brand, and community engagement.

• Drive demand generation campaigns to support new market launches and network expansions.

• Oversee customer acquisition funnels, CAC optimization, and lead conversion metrics.

• Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets.

Go-To-Market & Product Alignment

• Partner with operations, network, and product teams to align market launches with sales and marketing plans.

• Develop pricing, packaging, and promotional strategies based on competitive and market insights.

• Support new market entry strategies, including pre-launch and launch campaigns.

Operational Leadership

• Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms.

• Manage budgets across sales and marketing functions with a focus on ROI and efficient growth.

• Provide regular reporting and insights to executive leadership and investors.

Customer & Market Insight

• Leverage market data, competitive intelligence, and customer feedback to refine strategy.

• Champion customer experience across the lifecycle, from acquisition through retention.

Qualifications:
• 8–12+ years of experience in sales and/or marketing leadership within telecommunications, ISP, fiber, or related technology sectors.

• Proven track record of driving revenue growth in a high-growth or startup environment.

• Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers.

• Strong leadership experience building and managing sales and marketing teams.

• Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.

• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

• Data-driven mindset with strong analytical and forecasting capabilities.

• Excellent communication, leadership, and cross-functional collaboration skills.

Preferred Qualifications:
• Experience in fiber overbuilds, greenfield market launches, or rapid network expansion.

• Background in MDU/bulk agreements, municipal partnerships, or channel sales.

• MBA or relevant advanced degree (preferred but not required).