Director of Sales Enablement & Content

Job Title: Director of Sales Enablement & Content

Location: New York, NY or Atlanta, GA

About Us:

At ClarityPay, we're redefining the pointofsale credit market to bring more value to merchants. Based in NYC and Atlanta, our fastgrowing fintech empowers large merchants with configurable “PayOverTime” tools—including monthly installments, BNPL, and revolving products. We solve complex credit challenges with speed, precision, and intelligence—combining deep expertise with advanced technology to deliver better outcomes, every time.

Our clients rely on us to help them serve their customers, grow, and build loyalty. Our values guide everything we do: we put merchants first, stay datadriven, always know the why, learn relentlessly, and win together as a team. This clarity of purpose fuels our commitment to delivering exceptional customer experiences at speed and scale.

Role Overview:

ClarityPay is seeking a Director of Sales Enablement and Content, a role that sits at the intersection of commercial storytelling, competitive intelligence, outbound strategy, and sales effectiveness.

This colleague will own the development of all sales- and client-facing content, oversee competitive and market intelligence, design outbound campaign messaging, and drive alignment across Sales, Marketing, and Product. They will ensure consistent messaging across all GTM channels while maintaining a realtime feedback loop to keep our narrative competitive, differentiated, and marketrelevant.

Success in this role requires a strategic thinker with exceptional writing skills, strong GTM acumen, and the ability to collaborate deeply with internal partners including Business Development, Marketing, Product, Operations, Risk, Finance, and Legal.

Key Responsibilities:

Content Strategy & Narrative Development

• Create and manage all sales content including playbooks, talk tracks, pitch decks, one-pagers, case studies, and personaspecific materials.

• Translate complex product, pricing, and market information into clear, compelling, sellerready narratives.

• Collaborate with Marketing on the development of merchant messaging for advertising, digital content, and integrated campaigns.

• Maintain brand, voice, and GTM strategy alignment across all sales-facing assets.

• Build cohesive stories tailored to different buyer personas, industries, and funnel stages.

Outbound Strategy & Merchant Acquisition

• Design outbound campaign messaging, themes, and content in close partnership with Commercial and Marketing teams.

• Create and manage ABM and outbound sequences targeting ICPaligned accounts.

• Support lead nurturing strategies with thought leadership and educational content that keeps prospects engaged.

Competitive Intelligence & Market Insights

• Lead the competitive intelligence program, including battlecards, market scans, win/loss themes, and executiveready insights.

• Monitor industry trends, competitor moves, and market shifts; translate insights into actionable updates for Sales, Product, and Marketing.

• Serve as the internal expert on market dynamics and their implications on messaging and positioning.

Sales Enablement & Sales Readiness

• Develop and deliver sales enablement programs including onboarding, narrative training, and ongoing readiness sessions.

• Ensure sellers understand—and consistently use—core messaging, competitive positioning, and GTM narratives.

• Gather field insights and sales feedback to continuously evolve messaging, content, and enablement programs.

Content Governance & Quality

• Maintain an organized, searchable content library with version control and usage analytics.

• Establish standards for tone, structure, clarity, and required components for all sales assets.

• Evaluate content performance to identify gaps, strengthen adoption, and improve effectiveness.

Data, Systems & Reporting

• Partner with VP, Merchant Marketing on CRM (HubSpot) optimization, reporting, and content tracking.

• Leverage data and call insights to refine messaging and identify improvement opportunities.

• Report on content performance, enablement impact, and competitive trends to senior stakeholders.

Other Responsibilities

• Perform other duties and special projects as assigned.

• Continually promote and exemplify ClarityPay’s values through trust, integrity, and collaboration.

Qualifications:

• Curious, energetic, positive, solutionoriented, collaborative, and trusted.

• 8–12 years of experience in sales enablement, content strategy, product marketing, or GTM roles.

• Exceptional writing, storytelling, and narrative development skills.

• Strong communication and executive presentation capabilities.

• Highly skilled in building sales content across multiple formats (web, email, SMS, decks, onepagers).

• Strong content judgment and design instincts; familiarity with tools such as Figma, Canva, and AI content assistants.

• Demonstrated ability to operate in earlystage, fastmoving environments.

• Experience with sales operations, processes, and CRM systems (HubSpot preferred).

• Strong analytical skills and understanding of performance reporting.

• Effective at crossdepartment collaboration and influence at scale.

• Financial acumen: lending experience preferred.

• Able to travel up to 20%.

What We Offer:

• Competitive fixed and variable compensation package.

• Comprehensive benefits (medical, dental, vision).

• Collaborative office culture with a strong focus on merchants and their customers.

• Opportunities to grow, lead, and shape the future of consumer finance.

• 401(k) program.

Role Details:

• Preference for Atlanta or New York City

• Reports to VP of Merchant Marketing.

Salary Range:

$125,000 - $165,000 commensurate with experience and qualifications.

ClarityPay is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, age, disability, veteran status, marital status, or any other legally protected status.