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Director of Sales and Marketing

AccorHotel

Baku, , Azerbaijan permanent

Posted: January 15, 2026

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Quick Summary

The Director of Sales and Marketing is responsible for leading the sales and marketing efforts of the company, developing and implementing marketing strategies, and building relationships with clients and partners.

Job Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

We are seeking a dynamic and visionary Director of Sales and Marketing to join our team at Fairmont Baku located at iconic Flame Towers. As a key member of our leadership team, you will be responsible for developing and implementing strategic sales and marketing initiatives to drive revenue growth and enhance our market position in this vibrant and rapidly evolving market.

• Develop and execute comprehensive sales and marketing strategies to maximize revenue and achieve business goals
• Lead and motivate a high-performing sales and marketing team, fostering a culture of excellence and continuous improvement
• Analyze market trends, competition, and customer needs to inform strategic decisions and adapt business practices
• Collaborate with cross-functional teams to align sales and marketing efforts with overall business objectives
• Manage department budgets, financial forecasts, and analyze performance metrics, recommending corrective actions as needed
• Oversee all group, transient, and catering/banquet sales activities to optimize revenue streams
• Direct advertising, public relations, and promotional activities in coordination with corporate marketing departments
• Maintain high visibility across the organization, participating in sales presentations, property tours, and key customer meetings
• Engage with local community and professional organizations to promote a positive image of the company
• Ensure the integrity of sales data and effective use of CRM systems across all verticals
• Stay abreast of digital marketing trends and implement innovative strategies to enhance online presence and lead generation

• Bachelor's degree in business administration, marketing, or a related field
• Minimum of 4 years' experience as a Director of Sales & Marketing, preferably in a similar industry or market
• Proven track record of success in sales leadership roles, with a strong focus on revenue growth and market expansion
• Demonstrated ability to develop and execute effective sales and marketing strategies in competitive markets
• Strong leadership skills with the ability to motivate and develop high-performing teams
• Excellent interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholders
• Sound business acumen and strategic thinking, coupled with strong analytical and problem-solving abilities
• Proficiency in sales management software, CRM systems, and digital marketing tools
• Experience in the Azerbaijan market or similar emerging markets is highly desirable
• Fluency in English required; proficiency in Azerbaijani/Turkish is a plus
• Adaptability and resilience to thrive in a dynamic, fast-paced environment
• Willingness to travel as required for business development and client relationship management

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