Director of Sales - Alberta

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top!

• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail

• Top-ranked mobile apps and credit cards

• Team of 500+ people

• 1M+ customers

• 10K+ retail partners

The Director of Sales provides executive leadership and strategic direction for all sales activities across their assigned provinces. As a crucial leader for scaling the business, you will identify new market opportunities at a macro level and ensure regional teams remain aligned with overarching company objectives. You will serve as the ultimate owner of sales results and the health of the entire sales pipeline for a significant portion of the business.

Key Responsibilities

• Executive Leadership & Management: Manage and mentor multiple Regional Sales Directors, providing the strategic guidance and support necessary to drive performance and achieve provincial goals.

• Strategic Planning: Develop and execute multi-year sales strategies for the entire territory, including new market entry, product launch plans, and large-scale sales initiatives.

• Budgeting & Financial Management: Manage the sales budget for the multi-provincial region, including headcount, marketing spend, and operational expenses to maximize profitability.

• Performance Oversight: Monitor the performance of all provinces, analyzing high-level data and market trends to proactively identify opportunities and mitigate risks.

• Talent Management: Oversee the development and retention of top-tier leadership talent, ensuring a robust succession plan for Regional Directors.

• Cross-Functional Collaboration: Act as the primary sales liaison with executive-level departments (e.g., Marketing, Product, Operations) to align sales goals with company-wide objectives.

• Corporate Reporting: Prepare and present high-level performance updates, forecasts, and strategic plans to the Senior Director of Sales and the executive team.

Qualifications & Expectations

• Reporting Structure: This role reports directly to the Senior Director, Sales.

• Leadership Excellence: You are expected to operate at a consistently high level, adhering to the core competencies defined in the Neo Leadership Skills Matrix.

• Strategic Execution: Proven ability to implement large-scale, long-term sales initiatives and new business ventures across a broad territory.

Financial Acumen: Deep understanding of provincial budgets and the ability to ensure financial compliance and accurate forecasting across multiple regions.

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application.

Neo Financial leverages artificial intelligence (AI) to reinforce our candidate evaluation process, including the initial assessment of applications and screening of candidates. These tools support our recruitment team; however, all final hiring decisions are made by humans and are not based exclusively on automated processing. If you require further information regarding our data processing practices, please contact us.

We are hiring for an open, vacant position.