Director of Public Relations – North America

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***

***As this position in based in the United States, the job description is available in English only.***

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Director of Public Relations – North America

Public Relations

Permanent position

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.

OUR MISSION

Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!

So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!

YOUR MISSION

The Director of Public Relations, North America is responsible for building demand, cultural relevance, and sustained visibility for Cirque du Soleil across all North American markets.

This role exists to move PR from a reactive media relations function to a strategic demand amplifier—one that creates anticipation, cultural heat, and urgency around shows, while reinforcing Cirque du Soleil’s super‑premium brand positioning.

Based in Las Vegas, this role acts as the regional PR and reputation lead, ensuring consistent, high‑impact communications across resident and touring shows, while remaining tightly aligned with global brand strategy and corporate reputation standards.

Core Mission

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Drive anticipation, buzz, and relevance ahead of on‑sale and throughout a show’s lifecycle

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Ensure Cirque du Soleil is culturally present, not just visible at launch moments

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Align PR activity directly with demand generation and business objectives

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Provide strong regional governance over PR agencies and local execution

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Protect and elevate the Cirque du Soleil brand across all North American markets

Key Responsibilities

1. Regional PR Strategy & Demand Amplification

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Develop and lead the North America PR strategy in alignment with global brand and marketing objectives

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Translate brand positioning into compelling PR narratives that drive audience interest and intent

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Design PR approaches that support:

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Early demand build (12–18 months pre‑opening, for new shows)

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Sustained visibility during runs for both resident and touring shows

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Strategic peaks tied to ticketing and pricing moments

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Ensure PR is an integrated lever within the broader “Selling the Show” (a combination of Marketing, Communications and Ticketing at Cirque du Soleil) demand system

2. Cultural Relevance & Visibility

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Position Cirque du Soleil as a culturally relevant force in North America, beyond entertainment trade media

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Build relationships with:

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Tier‑1 cultural, lifestyle, and business media

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Influential creators, tastemakers, and opinion leaders

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Identify and activate cultural moments, collaborations, and partnerships that extend reach beyond paid media

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Work closely with marketing and brand teams to ensure cultural consistency and sharpness

3. Show‑Level PR Orchestration (Resident & Touring)

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Oversee PR strategy across all North American shows (resident and touring)

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Ensure each show has:

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A clear PR narrative aligned with its brand positioning

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Distinctiveness within the Cirque portfolio

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Guide and support show‑level PR managers and agencies, without centralizing execution unnecessarily

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Reduce fragmentation and inconsistency across markets

4. Media Relations & Executive Visibility

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Maintain senior‑level relationships with key media outlets across North America

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Oversee:

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Press announcements

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Feature placements

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Profiles

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Reviews and editorial opportunities

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Coordinate executive and creative talent visibility where relevant, in alignment with brand and corporate narratives

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Act as a senior spokesperson when appropriate

5. Crisis & Reputation Management (Regional)

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Ensure fast, coordinated, and on‑brand responses in high‑pressure situations

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Act as the regional escalation point for issues related to shows in North American regions

6. Agency & Partner Management

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Define and manage the North America PR agency ecosystem

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Set clear expectations, scopes, and KPIs for agencies across markets

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Ensure promoters and venues operate within Cirque PR guardrails where applicable

7. Measurement & Performance

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Define and track PR success beyond impressions:

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Impact on demand and awareness

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Contribution to launch momentum

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Quality and relevance of coverage

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Partner with marketing and analytics teams to connect PR activity to business outcomes

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Regularly report insights and recommendations to the CMO and leadership team

Profile & Experience

Required

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10+ years of experience in public relations or communications, with senior regional responsibility

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Proven experience driving PR as a growth and demand lever, not just reputation management

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Strong media relationships across North America (entertainment, culture, lifestyle, business)

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Experience working across multiple products or brands simultaneously

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Ability to operate confidently in a matrixed, fast‑moving organization

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Exceptional written and verbal communication skills in English

Preferred

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Entertainment, culture, luxury, or premium experience backgrounds

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Experience working with touring productions, major events, or destination‑based brands

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Strong understanding of how PR integrates with marketing, social, and paid media

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French proficiency is an asset, but not required

To keep pace with the creation, production and distribution of our products, our employer proposal is unique.

HERE IS AN OVERVIEW

- An inclusive hybrid work mode based on team experience and flexible working hours

- Access to an individual office on the days you come to the Montreal Studio, a stimulating environment that will allow you to put all your creativity to good use

- A culture focused on the development of fair practices and unifying events

- Professional growth focused on high quality projects to propel your career

- A group insurance program, RRSPs and other benefits that we will be happy to present to you

- Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.

** Please submit your resume and a cover letter explaining why you are the perfect fit for this role to our career’s portal. Include examples of previous campaigns or projects you have led that demonstrate your ability to successfully manage brand initiatives.

Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, gender, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.