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Director of Product GTM - Agentforce Process Automation (Regrello)

Salesforce

4 Locations Hybrid permanent

Posted: January 26, 2026

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Quick Summary

The Director of Product GTM - Agentforce Process Automation is responsible for leading the development of Salesforce product automation processes, driving innovation, and ensuring customer success.

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Product

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Role Overview

We are building a new class of agentic enterprise process automation spanning Salesforce, ERP systems, and human workflows. This role is for builders who want to create markets, shape products, and define go-to-market motions inside a rapidly scaling enterprise.

What You Will Do

Customer & Market Discovery

• Conduct structured discovery with enterprise buyers, operators, and Salesforce sellers

• Identify repeatable, high-value process automation problems

• Distill market signal into clear insights for Product and Engineering

Executive Engagement & Strategic Deals

• Engage senior enterprise stakeholders (CIO, COO, CPO, VP Ops, etc.)

• Help win strategic deals by articulating product vision and differentiation

• Address complex questions on architecture, security, scalability, and competition

Solution Design & Proof of Value

• Translate real-world workflows into concrete solutions built in the product

• Deliver high-impact demos, proofs of value, and solution walkthroughs

• Create reusable solution patterns and demo assets

Product & Platform Shaping

• Partner with Product and Engineering to influence roadmap and platform direction

• Validate when customer gaps represent true market needs

• Support early beta customers for new capabilities

Go-to-Market Definition & Enablement

• Test and refine positioning, messaging, and use cases across industries

• Define how the product is explained, demonstrated, and sold

• Enable Sales with narratives and guardrails that prevent mis-selling

What Success Looks Like

• Strategic deals are won or accelerated through product credibility

• Clear, repeatable use cases emerge from early market engagement

• Roadmap decisions reflect validated customer demand

• Sales and Product operate with tighter alignment

• Agentforce Process Automation develops a clear market identity

Ideal Candidate Profile

• 7+ years in founder, early-stage Product, or GTM roles

• Strong technical and architectural depth (engineering background preferred)

• Comfortable engaging C-suite enterprise stakeholders

• Thrives in ambiguity; strong synthesis and communication skills

• Experience with Salesforce, ERP, or enterprise workflows preferred

• Travel up to 25% Domestic and International

Reporting & Collaboration

• Reports into the Product organization

• Works closely with Sales, Product, and Engineering leadership

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $211,500 - $306,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $230,800 - $334,600 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

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