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Director of Product Design

Helloheart

Tel Aviv, Israel permanent

Posted: February 25, 2026

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Quick Summary

We are seeking a Director of Product Design to lead the design of the next generation of our digital platform, focusing on user experience and innovation.

Job Description

About Hello Heart:

Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.

About the Role:

We're hiring a Director of Product Design to own the craft and quality bar across Hello Heart's product experiences and go-to-market surfaces. Reporting to the VP of Product Design, you'll be a hands-on design leader, keeping UI quality, UX patterns, and brand cohesion consistent as we scale across a B2B2C portfolio that spans a connected device, AI features, and behavior change.
You'll directly shape our highest-stakes launches and executive storytelling, push AI-forward design workflows, and tighten collaboration with Engineering, without compromising trust, privacy, or accessibility.

Responsibilities:

• Uphold the visual quality bar across product lines and go-to-market by being hands-on on the highest-stakes work: directly designing key launch moments, executive storytelling assets, and solutions to complex visual and interaction problems, with consistent brand expression across the portfolio.

• Define and maintain cross-product UX patterns and layout guardrails: navigation, data presentation, key screens, and visual style, without adding process overhead.

• Act as a craft delegate to the VP of Product Design, running critiques and first-pass reviews, surfacing risks early, and accelerating decisions.

• Coach designers and writers through pragmatic, high-signal feedback, with a focus on user understanding, trust, and actionability for people managing heart health.

• Use and advocate for AI tools in UX workflows: ideation, prototyping, content iteration, research synthesis, with sound judgment for a health and privacy-sensitive context.

• Support hiring, portfolio calibration, and selective external representation to reinforce our quality bar and attract people excited by AI, hardware, and health outcomes.

Qualifications:

• 10+ years of product design experience, including leadership on strategic products with measurable impact and clear evidence of designing for behavior change.

• Strong visual design, interaction design, and information architecture skills, with a portfolio that demonstrates craft and clarity in data-heavy, high-trust experiences.

• Demonstrated success in mentoring designers and influencing cross-functional product development, particularly in complex B2B2C models where both partners and end users matter.

• Strong product storytelling and communication skills, able to drive alignment and make quality tradeoffs explicit in terms of user and business outcomes.

• Practical fluency with AI tools used in UX work: LLM assistants, AI-enabled design features, generative media, research synthesis, applied to real delivery and not just experimentation.

• Solid grounding in user research and evidence-based decision-making, with instincts for clarity, accessibility, and trust across diverse users.

• Mastery of Figma, prototyping tools, and design documentation practices.

• Comfortable operating independently in a fast-moving environment, driving progress through influence across a multi-product portfolio that includes a connected device.

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.

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