Director of Paid Media Creative

We're looking for a performance creative leader to own paid creative end-to-end at Superpower — message, visual, format, and the team that ships it.

About the Role

We ship ~200 ads a week today; the 12-month plan is 10K ads a year. The constraint isn't headcount — it's a creative leader who can scale output without losing the bar.

You'll inherit a working team: creative strategist, designer, in-house videographer, producer, and a media buyer who runs channel ops. Your job is to take it from "working" to "category-defining."

This is a player-coach role. Everyone at Superpower is an IC, including leadership — you'll set creative direction, write briefs alongside the team, and review every concept before it ships.

Key Responsibilities

• Message & Positioning: Own the angles, hooks, and narrative arcs across every paid placement; build and maintain the message bank by persona and awareness stage; approve every script, headline, and hook before it ships

• Visual System: Own how Superpower looks across Meta, Google, YouTube, and emerging placements; maintain visual consistency at 100+ concepts/month; co-own the brand-performance interface with the Brand Director

• Team Leadership: Manage creative strategy, statics, and video editing teams; partner with Directors of UGC and Influencer; set the operating cadence (brief Monday, ship Friday)

• Channel Partnership: Sit next to the media buyer weekly — know how your creative behaves in the bid environment; champion strong creative bets and cut what won't scale

Qualifications

• Experience:

• 7+ years in performance creative, with at least 3 leading the function at a DTC brand spending $1M+/month

• Personally owned creative on a brand that scaled from $20M to $100M+ ARR — references will confirm

• Hired and grown creative strategists, designers, and editors who outperformed benchmarks

• Skills:

• Write briefs, scripts, and headlines at agency-senior level; hands-on across every craft you sign off on

• Read paid social data fluently — know which ad to scale, kill, or v2

• Experience in a regulated category (Rx, supplements, finance, alcohol) or proven compliance instincts

• Mindset:

• Decisive — ships 5 versions today over perfecting one all week

• Treats every ad as if your name is on it

About Superpower

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:

• superpower.com/series-a

• Superpower Overview

• Culture at Superpower

Company Philosophies

• We are all here to genuinely do our life’s best work

• Insanely high talent bar, never settling. A players only (see Steve Jobs)

• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

• We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

• Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

• 8VC (leading health and bio investor)

• Evan Moore (Founder of Doordash; Partner at Khosla Ventures)

• Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)

• Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)

• Arielle Zuckerberg (active angel, tech leader, relatively famous brother)

• Cameron & Tyler Winklevoss

• Susa Ventures (tier 1 healthcare VC)

• Bond Capital (General Partner Jay Simons' early-stage fund within Bond)

• Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)

• Influencers

• Shaan Puri (angel and podcast host of my first million)

• Brooke Monke (50 million followers across socials)

• Logan Paul

• Steve Aoki

• Justin Mares (founder of Truemed)

• Giannis Antetokounmpo

• Kylian Mbappé

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.