Director of Merchandising, Social Commerce

Own how the brand shows up and sells across social-first commerce platforms — building the merchandising strategy, team, and experimentation engine that transforms TikTok Shop, Meta Shops, and Shopify into high-converting, brand-elevating revenue channels.

This leader will operate at the intersection of merchandising, growth, analytics, and culture — balancing instinct and data to drive measurable impact across every social commerce touchpoint.

Key Outcomes & Performance Expectations

Success in this role will be measured against the following outcomes:

1. Social Commerce Revenue Growth

• Own and scale revenue across TikTok Shop, Meta Shops, and Shopify social extensions
• Establish channel-level revenue targets within 30 days
• Deliver a defined 12-month revenue growth plan aligned with eCommerce leadership

2. Shopify Conversion & Revenue Performance

Drive measurable improvements across core DTC metrics by end of year:

• Revenue Per Visitor (RPV) improvement
• Conversion Rate (CVR) lift
• Average Order Value (AOV) growth
• Cart-to-checkout optimization

3. Structured A/B Testing Program

Build and run a disciplined experimentation engine across social commerce and site merchandising:

• Launch 2–4 tests per month
• 100% documented learnings and next actions
• 20–30% statistically significant win rate

4. Team Leadership & Development

• Establish KPIs and performance goals for all direct reports within 60 days
• Build a high-performing merchandising team with clear ownership and growth paths
• Maintain strong team engagement and satisfaction

5. Cross-Functional Alignment

• Deliver a merchandising roadmap within 90 days
• Implement a prioritization framework adopted by Growth and Marketing
• Ensure majority of initiatives are directly tied to company strategy

6. TikTok Shop Channel Ownership

• Scale TikTok Shop as a primary revenue driver
• Define GMV and conversion benchmarks at hire
• Expand creator affiliate SKU coverage
• Establish clear baseline performance and growth trajectory

7. Assortment & Bundle Strategy

• Launch new bundles and drops quarterly
• Increase bundle attach rate
• Improve repeat purchase behavior through smart merchandising strategy

Requirements:
Merchandising Instinct Backed by Data

Strong intuition for what converts — validated through disciplined testing, reporting, and iteration.

Social Commerce Fluency

Deep, hands-on experience with:

• TikTok Shop Seller Center
• Meta Commerce Manager
• Shopify Plus

This role requires optimization from day one — not tool onboarding.

Analytical Strength

Comfortable working within BI tools (e.g., Looker, Daasity, or similar). Able to build dashboards, extract insights, and turn data into decisions.

People Leadership

Builds accountable, high-performing teams without micromanagement. Develops talent and sets clear expectations.

Operational Speed & Precision

Moves quickly without sacrificing execution quality. Launches are clean, details are tight, and promotions execute seamlessly.

Cross-Functional Influence

Earns trust with Growth, Creative, Operations, and Finance partners. Aligns stakeholders without friction.

Trend & Platform Awareness

Deep understanding of emerging social commerce trends — especially TikTok — and ability to act ahead of the curve.

Cultural Expectations

This leader must embody a builder’s mindset:

Proactive Problem Solver
Identifies performance gaps early, forms hypotheses, and launches solutions without waiting for direction.

Hands-On Mentality
Willing to jump into the details when needed — whether writing product copy, QA’ing a launch, or pulling reports.

High Standards
Takes pride in how the brand appears across every digital surface — from product tiles to bundles to promotional assets.