Director of Marketing

Spark Car Wash Overview:

Spark Car Wash is a high-growth, next-generation express exterior car wash company serving the Northeast. Spark is in the process of opening a significant number of modern car wash locations throughout NJ, NY, and PA. The company is on track to become the largest operator in our market by 2026 and has full pipeline visibility on 40+ stores. Spark’s success is due to a relentless focus on making car washing an energizing experience for customers and an enriching environment for our employees.

Director of Marketing Summary:

Spark Car Wash is disrupting what people think they know about washing cars. We are looking to hiring a Director of Marketing, reporting directly to the Vice President of Growth, driving both high-level marketing strategy and ensuring day-to-day execution.

As Director of Marketing, you’ll manage an internal team, including a marketing manager, and oversee external digital agencies to ensure all marketing efforts align with our business objectives that drive our revenue and shape a modern, regional brand. You’ll get the opportunity to touch every part of marketing, with exposure to all elements of the marketing mix. You will help launch customer acquisition strategies, build scalable store launch playbooks, and engage with our customers to increase their lifetime value.

You’ll work directly with experienced leaders from AEA Investors, Bain & Company, Lidl, Wawa, L’Oreal, and CVS, gaining full exposure to what it takes to scale a high-growth, customer-centric business. This is a unique opportunity to own high-visibility marketing campaigns that have an outsized impact on the success of the business. In this role, you will have a front row seat to what it takes to build an exciting consumer business, while growing yourself and your career along with us.

Responsibilities:

• Marketing Strategy: Partner with the VP of Growth to develop and execute a comprehensive marketing strategy to build brand awareness and drive customer lifetime value across all of our locations
• Campaign Development: implement multi-channel marketing campaigns, including digital, social media, print, and local event-based initiatives, that support new location openings and existing site growth
• Cross-functional Collaboration: Work cross-functionally with other departments to understand their marketing needs and ensure brand consistency and alignment
• Vendor Management: Manage and optimize relationships with digital agencies for SEO, PPC, and other online marketing channels to maximize ROI and achieve performance goals.
• Data-driven Decision Making: Utilize data and analytics to monitor campaign performance, and identify trends to continuously improve marketing effectiveness
• Marketing Budgeting: Partner with the VP of Growth to oversee the marketing budget and ensure cost-effective allocation of resources across channels with a strong ROI
• Ad Hoc Support: working cross-functionally to support any and all marketing-related activities

Requirements:
• 8+ years prior marketing experience
• Proven multi-unit experience in the grocery, C-store, retail, QSR, or auto services sectors
• Strong analytical skills with a track record of using data to inform marketing decisions
• Experience in a hands-on role where you were responsible for both strategy and execution
• Demonstrated ability to manage and work with digital marketing agencies to drive SEO, PPC and other online marketing channels
• Results-driven mentality to achieve goals and exceed expectations
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills
• Highly collaborative in working with other team members across departments
• Effectively utilize technology and marketing software systems to execute marketing initiatives
• Ability to work in a fast-paced, rapidly changing environment
• Capability to travel up to 25% of the time across NJ, Eastern PA, and NY

Benefits:
• Competitive base salary plus annual bonus compensation package
• Excellent comprehensive health coverage, including medical, dental, and vision, as well as ancillary benefits
• Hybrid work schedule
• 401K with contribution match
• 4 weeks paid vacation
• Company laptop
• Branded company gear and free car washes