Director of Marketing - Sofitel Jabal Omar Makkah

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Reporting to the Commercial Director, the Director of Marketing is responsible for shaping and elevating the hotel’s overall brand positioning, reputation, visibility and guest desirability across all touchpoints.

As a key member of the leadership team, this role oversees the localisation and implementation of brand marketing, communications, public relations, social media, partnerships, content and guest engagement strategies, ensuring the hotel is positioned as a leading luxury destination within Makkah and the Kingdom of Saudi Arabia.

The Director of Marketing is expected to act as both a brand guardian and cultural storyteller, balancing the elegance and heritage of the Sofitel brand with the local cultural, expectations and guest profile of the destination. The role requires a strong understanding of luxury hospitality, Saudi culture and the evolving lifestyle and tourism landscape within the Kingdom.

Working closely with Revenue Management, Sales, Operations and Regional Brand teams, the Director of Marketing ensures all initiatives support both commercial performance and long-term brand equity.

Key Responsibilities, among others:

Hotel Marketing Strategy & Positioning:

• Ensure the hotel’s marketing and communications strategy is aligned with the global Sofitel brand vision while being effectively localised to reflect the destination, cultural context and guest profile.
• Act as guardian of the hotel’s Cultural Link and positioning framework, ensuring all campaigns, storytelling, partnerships and guest experiences remain aligned with the property’s identity and brand narrative.
• Develop and execute annual marketing and communications plans supporting Rooms, Restaurants, Wellness and guest experiences.
• Identify strategic partnerships, collaborations and cultural opportunities that strengthen visibility, guest engagement and brand desirability.

Marketing, Communications & Public Relations:

• Lead the hotel’s marketing, communications and PR strategy across all guest-facing channels.
• Oversee media relations, campaigns, partnerships, storytelling and brand activations in line with the luxury positioning of Sofitel.
• Build and maintain strong relationships with media, cultural institutions, luxury partners, tourism stakeholders and key industry contacts within Saudi Arabia.
• Manage content direction including photography, videography, editorial storytelling and campaign production, ensuring consistency across all touchpoints.
• Drive local and regional visibility through impactful storytelling and strategic communications.

Social Media & Brand Presence:

• Define and oversee the hotel’s social media and content strategy to strengthen awareness, engagement and community growth.
• Ensure all digital and social content reflects the luxury standards, aesthetic codes and cultural sensitivities of the brand and destination.
• Identify emerging social trends, creators and content opportunities relevant to the Saudi luxury hospitality landscape.
• Monitor social media and campaign performance to optimise visibility, engagement and brand relevance.

Commercial Performance & Market Intelligence:

• Contribute actively to the hotel’s commercial strategy and budgeting processes.
• Analyse campaign performance, digital analytics and market intelligence to identify opportunities and optimise ROI.
• Monitor competitor activity, tourism trends and luxury consumer behaviour to support strategic decision-making.

 

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business or a related field.
• Minimum 8–10 years’ experience in luxury hospitality marketing, brand communications or digital marketing.
• Proven experience managing integrated marketing and communications strategies within a luxury hotel or lifestyle environment.
• Strong understanding of luxury brand positioning, storytelling and guest engagement.
• Strong knowledge of the Saudi market, culture and luxury consumer landscape.
• Strong commercial acumen with the ability to translate brand initiatives into business performance.
• Experience managing PR agencies, creative partners and production suppliers.
• Excellent communication and presentation skills, both written and verbal.
• Strong organisational and project management capabilities.
• Ability to work in a fast-paced environment while managing multiple priorities.
• Fluent in English and Arabic.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.