Director of Marketing

WHO WE ARE

ActBlue is a nonprofit organization dedicated to creating cutting-edge technology that fuels Democratic victories and enables progressive causes to thrive.

Our vision is simple: building change through the power of people. Since our founding, we’ve been building innovative solutions to revolutionize grassroots fundraising – if you’ve donated to a Democratic campaign or a progressive organization online, you’ve probably used our platform! We believe in putting power in the hands of small-dollar donors by helping thousands of groups — from local candidates to national movements — mobilize their communities and create a lasting impact. Every member of our team is deeply committed to advancing our shared mission and core values. Together, we are shaping the future of democracy.

THE OPPORTUNITY

ActBlue is seeking a highly experienced, hands-on, and strategic Director of Marketing to own and scale our marketing function from end to end. This is a high-impact leadership role responsible for brand awareness, demand generation, and revenue growth — with full ownership of the marketing department and a seat at the table with senior leadership.

You're a builder and a doer. You've led successful product launches at SaaS companies, you understand the full customer lifecycle, and you know how to translate strategy into campaigns that convert. You thrive in mission-driven environments and are energized by the idea that your work helps power democracy at scale.

WHAT YOU WILL DO

• Develop and execute a comprehensive marketing strategy aligned with ActBlue's organizational goals, defining target markets and bringing our brand story to life across every channel

• Lead the Marketing team in partnering with Product and Customer Experience to develop go-to-market strategies that serve our diverse user base, from first-time donors to national campaigns

• Lead both brand and demand initiatives, ensuring a cohesive presence across evergreen programs and time-sensitive campaign activations

• Drive measurable growth in qualified leads, pipeline, and revenue by developing and executing integrated campaigns across email, paid media, paid social, and content

• Oversee end-to-end campaign management - from strategy and creative development through deployment and post-campaign analysis

• Lead top-of-funnel and mid-funnel programs including lead nurturing, automated workflows, and strategies aligned with sales data to improve attribution and reduce lead leakage

• Work with partner teams to optimize lead quality, routing, and handoff processes - improving lead-to-opportunity conversion rates across the funnel

• Collaborate with the web team to optimize landing pages and the user journey using A/B testing, personalization, and conversion rate best practices

• Serve as a strategic partner to business development and campaign teams to ensure marketing and sales are tightly aligned across the buyer's journey

• Own and regularly report on Marketing KPIs to senior leadership, forecasting demand generation results and tracking progress against revenue goals

• Procure, deploy, and integrate marketing automation tools (HubSpot, CRM, Google Analytics, etc.) to build a scalable, data-driven marketing infrastructure

• Build and maintain dashboards to track website performance, campaign metrics, and ROI - continuously optimizing tactics for maximum efficiency

• Grow, manage, and mentor the marketing team, including a creative, growth, and market research team - setting clear goals and managing performance to build a culture of ability, agility, and humility

• Cultivate strong cross-functional relationships across the organization, acting as a trusted partner and role model

• Build relationships with client and partner marketing teams to secure joint speaking opportunities, testimonials, and co-marketing activations

WHAT YOU BRING

• 8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role

• Proven track record of leading multiple successful product launches at a web SaaS company, with demonstrated impact on pipeline and revenue

• Deep expertise across the full customer lifecycle and marketing funnel - from awareness through retention and expansion

• Hands-on experience with marketing automation and analytics platforms (HubSpot, Salesforce, Google Analytics, and similar tools)

• Strong command of demand generation, paid media, content marketing, and lifecycle marketing

• Exceptional analytical skills with the ability to translate data into actionable strategy and clearly communicate results to senior leadership

• Proven ability to build, lead, and develop high-performing teams in a fast-paced, mission-driven environment

• A collaborative, low-ego leadership style with excellent communication and cross-functional partnership skills

• BONUS POINTS

• Familiarity with the Democratic political ecosystem, progressive organizations, or electoral campaigns

• Experience marketing a fundraising, payments, or financial technology platform

WORK & BENEFITS SNAPSHOT

This posting is for a full-time, remote, salaried position. Travel may be required on a limited basis to attend all-staff and departmental retreats (1-2 times per year). Additional travel may be required for select positions.

Registered States*:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming, and Washington D.C.

*While ActBlue is currently registered to support remote work in the states listed above, we possess the ability to register in additional states as needed. If you are located in a state not listed, we may still be able to proceed with your application, but please note that the offer process may take longer to accommodate registration requirements.

Work Schedule: This role requires availability during established, regular business hours (Mon-Fri).

Work Environment: Employees can expect to work with distributed teams across all U.S. time zones. Our roles require extended technology usage, and proficiency with virtual communication tools such as Zoom and Slack. Regular attendance in virtual meetings is inherent to every position.

Salary Range Details: $144,000 - $180,000 - $216,000

ActBlue is committed to consistent compensation practices across our organization. Final salary offers will take into account factors such as candidate experience, interview performance and current team salary parity.

Benefits:

• Flexible work schedules and an unlimited time-off policy

• Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability

• Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option

• Dependent and health care flexible spending account options

• Employee Assistance Program (EAP) benefits for employees

• Automatic 2% Employer-paid 401K contribution, plus up to an additional 6% match on employee contributions

• A minimum of three months paid medical, family and parental leave (for all new parents, adoptions included)

• Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees

• Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times

ActBlue is unable to sponsor work visas at this time.

UNION INFORMATION

Certain employees who report to this position may be covered by a collective bargaining agreement.

BACKGROUND CHECKS

As part of our hiring process, ActBlue will conduct a background check at the time of offer. This will be completed in compliance with applicable laws and will not be initiated without your consent.

INCLUSION STATEMENT FROM ACTBLUE

ActBlue is committed to equal employment opportunities and fostering a diverse, inclusive workplace. We celebrate unique perspectives, honor the dignity of all individuals, and recognize that diverse backgrounds and identities strengthen our mission.

If you’re passionate about our work and see yourself in this role, we encourage you to apply—even if you don’t meet every requirement.

We also provide reasonable accommodations for individuals with disabilities throughout the hiring process and employment. To request an accommodation, email [email protected].

*ActBlue will never ask candidates to buy equipment, nor will we email from anything other than an actblue.com or actbluetech.com email address.