Director of Marketing Orchestration & Audience Strategy

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

THE ROLE

At Pure Storage, we are redefining how data-driven marketing scales. We are looking for a Director of Marketing Orchestration & Audience Strategy to lead a high-impact team responsible for transforming our "data cloud" into personalized, world-class buyer journeys. Your team will be the central experts responsible for engineering, building, and optimizing automated, personalized buyer and buyer journeys across all channels.

This role acts as the critical link between Marketing Data Strategy and Campaign Execution, translating audience intelligence from the Customer Data Platform (CDP) into real-time, high-impact interactions. The goal is to move Pure Storage Marketing beyond traditional campaigns into insight-driven, event-triggered buyer experiences.

Leveraging our modern stack—centered around Hightouch and Snowflake—you will bridge the gap between technical data strategy and creative campaign execution. You aren't just managing tools; you are architecting the logic that determines how, when, and why we engage with our customers across the entire global lifecycle.

WHAT YOU'LL DO

Strategic Audience Architecture

• Segment Ownership: Design and maintain a global library of high-fidelity audience segments within Hightouch, ensuring a "single source of truth" for targeting across all regions.

• Data Activation: Partner with the Marketing Technology & Data Strategy leader to identify new data signals (individual and buying group behavior; and account intent and firmographics) required to power sophisticated orchestration.

• Governance & Hygiene: Establish global standards for audience naming, suppression logic, and frequency capping to ensure a premium customer experience.

Journey Design & Orchestration

• Use Case Development: Work with integrated marketing team and journey managers to design and prioritize user stories; and translate into requirements for the data engineering and campaign operations teams leveraging the CDP and activation channels.

• Omnichannel Synchronization: Map and execute multi-stage journeys that transition buyers seamlessly between LinkedIn, email, web personalization, and Sales-led outreach.

• Trigger-Based Engagement: Move beyond static lists to build dynamic, real-time triggers based on buyer behavior and account-level milestones.

• Scalability: Build "modular" journey templates that can be easily localized and deployed by our Regional Marketing Ops partners.

Cross-Functional Leadership

• The Bridge: Act as the primary interface between the Campaign team (who designs the campaigns), the Journey Managers (who define the journeys), the Performance & Planning team (who defines the goals) and the Marketing Technology & Data Strategy team (who architects the systems and data).

• Feedback Loops: Partner with Inbound Marketing and SDR Operations to ensure marketing-orchestrated signals are surfaced effectively to Sales Development Reps (SDRs) and Account Executives.

• Optimization: Lead a culture of experimentation, using A/B testing to refine journey paths and audience definitions based on pipeline impact.

We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara office in compliance with Pure’s policies, unless you are on PTO, or work travel, or other approved leave.

WHAT YOU BRING

• Experience: 8+ years in Marketing Operations, Demand Generation, or Growth Marketing, with at least 3 years in a leadership role within a B2B SaaS or enterprise tech environment.

• The "Modern Stack" Mindset: Familiarity with Composable CDP architecture (Hightouch, Census, or similar Reverse ETL tools) and the Snowflake/Data Warehouse ecosystem.

• Strategic SQL Literacy: You don't need to be a DBA, but you understand how relational data works and how to translate business requirements into logical queries.

• Operational Excellence: A proven track record of managing complex, global projects and the ability to influence peers in a highly matrixed organization.

• Vision: The ability to see "the forest and the trees"—understanding the high-level brand strategy while ensuring the specific API sync doesn't break.

#LI-ONSITE

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:
$187,000—$299,000 USD

WHAT YOU CAN EXPECT FROM US:

• Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers.

• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®!

• Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company-sponsored team events. Check out purebenefits.com for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

JOIN US AND BRING YOUR BEST.

BRING YOUR BOLD.

BRING YOUR FLASH.