Director of Marketing Operations & MarTech

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.

• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.

• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.

• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.

• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.

• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Lantern is transforming how members access specialty care — and as we scale, the systems, data, and technology that power our marketing engine must scale with us. As Director of Marketing Operations & MarTech, you will own the infrastructure, processes, and tools that enable Lantern's marketing and growth teams to operate with speed, precision, and accountability. This is a foundational role that sits at the intersection of technology, data, and strategy — one that directly enables both our internal marketing team and our client-facing growth functions to reach the right members with the right message at the right time.

Leading a team of marketing operations and technology professionals, you will be responsible for building and managing Lantern's MarTech stack, driving operational excellence across campaign execution, and establishing the analytics frameworks that connect marketing activity to member activation and business outcomes. You will serve as a key cross-functional partner to Marketing, Member Growth, Product, Engineering, Analytics, and Client Success — ensuring that every team has the tools, data, and processes they need to perform at their best. This is an opportunity to build something meaningful at a mission-driven company that is redefining access to specialty care for millions of Americans.

Location: Hybrid 3x a week (Dallas, NYC, Chicago or Vancouver)

Responsibilities:

• Own and evolve Lantern's MarTech stack — including marketing automation, CRM, CDP, analytics, and campaign management platforms — ensuring tools are integrated, well-governed, and fully leveraged

• Lead, mentor, and grow a team of 4+ marketing operations and technology professionals, setting clear priorities, fostering development, and building a high-performance culture

• Establish and oversee end-to-end campaign operations processes, from campaign build and QA to deployment, tracking, and reporting, across both internal marketing and client-facing member activation programs

• Define and maintain data standards, segmentation frameworks, and audience management practices that enable personalized, compliant, and scalable member communications

• Partner closely across the Member Growth and Client Success teams to support employer and health plan client launches, providing the operational backbone for member engagement programs

• Drive marketing data governance and compliance, ensuring all programs adhere to relevant regulations (HIPAA, CAN-SPAM, TCPA) and internal data policies

• Evaluate, procure, and manage relationships with MarTech vendors and agency partners, optimizing for performance, cost, and strategic fit

• Identify and eliminate operational bottlenecks across the marketing organization, building scalable workflows, playbooks, and documentation that improve team efficiency

• Collaborate with Product and Engineering teams on data integrations, member data flows, and platform connectivity that support marketing use cases

Requirements:

• 8+ years of experience in marketing operations, marketing technology, or a related function, with at least 3 years in a team leadership role

• Proven experience managing and developing a team of direct reports across marketing ops, marketing automation, or MarTech disciplines

• Deep hands-on expertise with enterprise MarTech platforms — including marketing automation & CRM (e.g. Salesforce Marketing Cloud), as well as experience working with CDP platforms (eg. Data360, Segment, Highspot)

• Demonstrated experience owning and optimizing performance marketing operations across multiple channels, including email, SMS, paid digital, direct mail, and digital

• Experience with member or customer data management, including segmentation, audience building, and CDP or data warehouse platforms

• Exceptional cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders and align diverse teams around shared goals

Strong Candidates will:

• Experience supporting both B2B (employer/health plan) and B2C (member-facing) marketing programs within the same organization

• Familiarity with healthcare navigation, specialty benefits, or Centers of Excellence program ecosystems

• Ability to architect and manage complex data integrations between MarTech, CRM, and product or engineering platforms

• Strong instincts for process design — able to identify inefficiencies, build scalable systems, and document workflows that a growing team can execute consistently

• A builder's mindset: comfortable operating in an environment where infrastructure is still maturing and the opportunity to create lasting impact is significant

• Executive presence and storytelling ability — capable of translating operational data and MarTech investments into clear business narratives for senior leadership and client stakeholders

• Passion for Lantern's mission to make excellent specialty care accessible and affordable for every member

Benefits

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Short & Long Term Disability

• Life Insurance

• 401k with company match

• Paid Time Off

• Paid Parental Leave

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.