Director of Marketing - Mahally

Mahally has the supply and the Salla ecosystem behind it. What's missing is a marketing leader who thinks in systems, not campaigns. Someone who can build the demand engine from acquisition to retention and prove it in the numbers every month. If you've built a flywheel before and can point to the dashboard that proved it, keep reading.

This role is for builders.

What You Own ?

You own the full demand flywheel. That means you're accountable for three things:

1. Acquire buyers profitably

2. Convert them with clarity

3. Bring them back frequently

Everything else is in service of those three outcomes. Specifically:

• Build and run segmented CRM and lifecycle programs. Not a generic newsletter, but triggers by category, behaviour, and purchase stage that move repeat rate.

• Own Mahally's positioning: a Saudi-first marketplace rooted in trust, quality, and clarity. Make it consistent across paid, social, CRM, influencers, and offline. No brand guide gathering dust. A living narrative.

• Find and scale the categories and segments that disproportionately drive GMV. Shape both marketing priorities and merchandising decisions around them.

• Work with product and data to improve what buyers see: home surfaces, pricing signals, recommendations, promotional mechanics. You influence the product because you understand the funnel better than anyone.

• Turn funnel bottlenecks and trust gaps into clear decisions. Influence product roadmaps and operations with evidence, not slide decks full of "activity".

• Build the team: growth, lifecycle, brand, and content. Design an operating rhythm built on clarity, speed, and accountability.
• Make channel decisions fast. Cut underperformers early, double down where the flywheel accelerates. No "let's test everything equally" energy.
• Go offline when the brand demands it. Cultural presence and trust signals matter in Saudi. Don't be allergic to it, but don't default to it either.

National Campaigns & Mega Moments

You'll own the planning and execution of Mahally's biggest commercial moments, and in Saudi, these aren't optional. They're where marketplaces are made or forgotten.

• Own the full campaign calendar: Saudi National Day, Founding Day, Ramadan, Eid al-Fitr, Eid al-Adha, White Friday, Back to School.
• Plan early, execute sharp. These aren't last-minute sales banners. Each mega moment needs a full-funnel strategy covering awareness, acquisition, conversion, and retention, with category-specific angles and creatives that resonate culturally.
• Coordinate cross-functionally across product, merchandising, and operations to ensure inventory, promotions, pricing, and logistics are aligned before launch, not scrambling during.
• Build campaign playbooks that compound. Every mega moment should be better than the last. Document what worked, what didn't, and feed learnings into the next cycle.
• Balance brand and performance. National Day isn't just a GMV play, it's a brand moment. Ramadan isn't just a brand moment, it's a GMV play. Know when to lean into which, and execute both.
• Manage campaign budgets with discipline. Allocate spend by channel and moment based on historical ROAS and category opportunity.

Requirements:
• Nationality: Saudi nationals strongly preferred.

• Experience: Proven marketing leadership in a marketplace or large-scale consumer platform, with direct ownership of acquisition, retention, and GMV results (not limited to campaigns).
• Marketing Engine: Demonstrated experience building or rebuilding a marketing engine from scratch, rather than inheriting an existing one.
• Analytical & Strategic Skills: Able to develop customer segmentation, run funnel diagnostics, design and execute experiments, and debate CAC/ROAS trade-offs effectively in cross-functional meetings.
• Market Knowledge: Deep understanding of Saudi and GCC buyerbehaviour, including trust triggers, category nuances, price sensitivity, and cultural context.
• Language: Fluent in Arabic (written and spoken) to ensure brand voice, messaging nuance, and cultural relevance.
• Demonstrated experience as an effective cross-functional partner, driving alignment across product, merchandising, and operations teams.
• Ability to read and interpret BI dashboards, question and validate data, and extract actionable insights.