Director of Marketing, Greater China

About impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com:

We are seeking a performance-driven Marketing Director, Greater China to lead our regional marketing function as we enter our next phase of growth. This role owns Greater China marketing strategy and execution, with clear accountability for budget management, demand generation performance, and team leadership across the entier Greater China region including Macao, Hongkong, Taiwan.

This is a senior leadership role for someone who understands how to win in the China B2B SaaS market—balancing localization, speed, and creativity with operational rigor, measurable impact, and long-term growth.

This role reports to the Managing Director of Greater China. This role is based in Shanghai China.

What You'll Do:

Greater China Strategy & Ownership

• Help drive and execute the Greater China marketing strategy, aligned with regional revenue, pipeline, and growth objectives

• Act as the senior marketing leader and voice for Greater China, with deep understanding of the local market, customers, competitors, and ecosystem

• Translate global positioning and strategy into China-relevant go-to-market plans, messaging, and execution

• Become a domain expert in the area of Partnership automation, affiliate marketing, to help contribute to ensure the company’s continued thought leadership in the area of Partnership marketing in Greater China

Demand Generation & Performance

• Own demand generation performance across Greater China, optimizing the full funnel from lead acquisition to conversion and nurturing

• Establish and maintain clear KPIs, dashboards, and reporting across campaigns and channels

• Drive continuous optimization across channels based on performance, ROI, and pipeline impact

• Ensure marketing delivers high-quality leads and measurable revenue contribution

Budget & Operational Excellence

• Own the Greater China marketing budget, including forecasting, allocation, and ROI tracking

• Make disciplined investment decisions aligned with growth priorities and performance data

• Ensure all marketing initiatives are delivered on time, on budget, and with clear outcomes

Localization, Content & Product Marketing

• Lead regional content, product marketing, events, and digital marketing efforts

• Own localization of messaging, positioning, and content to ensure clarity, relevance, and differentiation in the China market

• Oversee thought leadership, campaigns, events, and sales enablement assets that support demand generation and pipeline growth

• Ensure strong and consistent positioning across web, digital platforms, social channels, and field marketing

Team Leadership & Development

• Build, lead, and develop a high-performing Greater China marketing team

• Set clear goals, priorities, and accountability, acting as a leader rather than just a manager

• Create a culture of ownership, performance, collaboration, and resilience

Cross-Functional Partnership

• Partner closely with Sales leadership in Greater China to ensure strong alignment on pipeline targets, lead quality, and outcomes

• Collaborate with global and regional stakeholders across product, sales enablement, and operations to ensure alignment and execution excellence

• Serve as a bridge between global marketing strategy and local execution

What You Bring:

• 10+ years of B2B marketing experience, ideally in SaaS or high-growth technology companies

• Strong hands-on experience across demand generation, content, product marketing, and events

• Solid understanding of the China digital marketing and advertising ecosystem

• Proven experience managing budgets, forecasting, and performance optimization

• Highly data-driven, with a strong focus on results, ROI, and business impact

• Demonstrated people leadership experience, with the ability to build and retain strong local teams

• Experience leading regional or cross-border marketing in Greater China is strongly preferred

• Long-term mindset, with willingness to grow with the company over the next 3–5 years

• Bachelor’s degree in Marketing or a related field

• Advertising or agency background is a plus, but not required

• Fluent in Mandarin and English, with strong written and verbal communication skills in both

Benefits and Perks:

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.

• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.

• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.

• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.

• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.

• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses

impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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