Director of Marketing, Brand & Ecosystems - Enterprise AI

About the Role

Aethir is scaling category-defining AI infrastructure, and we need a full-stack Director of Marketing—a mini-CMO who can run demand gen while owning the broader marketing ecosystem: brand, content, events, PR/AR, website, social, and sales enablement. You’ll turn Aethir’s technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences.

What you’ll do

Demand Gen & Growth

• Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels.
• Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers.
• Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props.

Brand, Comms & Content

• Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives.
• Lead PR/AR and light IR support—story development, agency coordination, and strategic placements.
• Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs.

Events & Conferences

• Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC).
• Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline.

Web, Digital & Social

• Own the website strategy, updates, conversion optimization, and experimentation.
• Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities.

Sales Enablement

• Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging.
• Partner with Sales to maintain alignment on narratives and outbound motions.

Partners & Ecosystems

• Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns.
• Support partner-sourced and co-sell opportunities through coordinated marketing efforts.

Light Ops & Experimentation

• Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support).
• Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t.

Requirements:
• 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms).
• Experience in AI/ML infrastructure, cloud, data platforms, or developer tools.
• Proven ability to generate pipeline through integrated campaigns and high-impact events.
• Strong copywriting and storytelling skills for technical and executive audiences.
• Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus).
• Comfortable leading PR/AR efforts and maintaining brand consistency across channels.
• Strong multitasker who balances execution, creativity, and cross-functional collaboration.

Nice to have

• Experience with developer and enterprise buyer audiences (CTO/CIO/VP Eng/Head of AI).
• Community/technical ecosystem experience (GitHub, Discord, forums).
• Light design/web skills (Webflow, Figma).
• Familiarity with tools across analytics, content, and event stacks.

Benefits:
• Hypergrowth Startup Environment
• Fantastic Career Progression Opportunities
• Work within a Global and Local Team
• Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.