Director of Marketing - Boltline

At Stoke, we believe that a thriving space economy leads to a vibrant, sustainable, and equitable future here on Earth. That is why we are building our fully and rapidly reusable vehicle, Nova. It is designed to fly daily and solve the core challenges of space transportation – it reduces cost, increases availability, and enhances reliability. By radically lowering the cost and increasing the cadence of launch, we’re able to create a truly scalable space industry.

Our team is mission-driven, collaborative, and empowered with ownership of their work. If you want to work with some of the most dedicated and talented people on Earth, come join us.

Description

Boltline is a cloud-based platform built for complex hardware engineering and manufacturing. Designed by rocket scientists, it helps teams move fast with real-time inventory tracking, parts and process traceability, automated workflows, and seamless collaboration. Purpose-built for dynamic environments, Boltline supports everything from prototyping to production while staying ITAR compliant and fully integrated.

Responsibilities

• Product Positioning & Messaging: Define and refine Boltline’s product positioning, value propositions, and messaging for current and future offerings, tailored to advanced hardware innovators

• Lead Product Launch Strategy: Develop and execute launch strategies for new features, modules, and enhancements, ensuring alignment across marketing, sales, and product teams. Focus on pre-sale awareness and lead generation, and help with post-sale strategic engagement

• Market & Competitive Intelligence: Conduct ongoing research into customer needs, industry trends in hardware engineering, and competitor positioning to inform product roadmap and marketing strategies

• Sales Enablement: Build and deliver sales enablement assets, training, and tools that empower our Sales team to articulate value and close high-value deals

• Customer Insights & Advocacy: Represent Go-to-Market teams on voice of the customer initiatives, tell compelling customer stories, and translate feedback into product narratives

• Cross-functional Leadership: Act as the bridge between Product Management Go-to-Market teams, and Stoke Space marketing team, ensuring consistent messaging and seamless execution

• Team Leadership and Mentorship: Lead and mentor future product marketers as the team grows, fostering a culture of collaboration, creativity, and data-driven decision making

• Demand Generation: Drive lead generation through campaigns (e.g., LinkedIn ads, webinars) to deliver qualified leads, optimizing with tools like HubSpot or Google Analytics, to support the sales team’s pipeline

• Stoke Marketing Coordination: Collaborate closely with Stoke Space's marketing team to align Boltline campaigns, events and leverage shared resources

Qualifications

• 8+ years of experience in B2B SaaS product marketing, ideally in hardware technology, aerospace, or a related industry, with at least 3+ years of experience managing or leading marketing initiatives

• Proven success leading product launches and developing messaging frameworks that resonate with startups and enterprise audiences in technical fields

• Strong collaboration skills with Product, Sales, and Founder teams

• Experience in market research, competitive intelligence, and market positioning, including direct work with advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics etc.)

• Comfort with 25% travel for industry events and customers meetings

Preferred Qualifications

• Exceptional communication skills, with the ability to simplify complex hardware engineering concepts into compelling narratives

• Passion for improving the success of Boltline customers and our mission of streamlining hardware innovation by killing legacy PLM/MES/ERP/WMS systems

• Data-driven mindset with strong analytical and strategic skills, including experience running demand gen campaigns with measurable results

• Familiarity with hardware workflows and tools like HubSpot, Salesforce, or Google Analytics

• A network of professionals and experts within innovative hardware ecosystems, such as aerospace or robotics communities

Benefits

• Equity – We know that our employees are the reason we succeed. To give everyone a stake in our future, we are pleased to offer equity in the form of stock options to all regular, full-time employees.

• Comprehensive benefits program including subsidized medical, dental, and vision insurance

• Company-paid life and disability insurance

• 401(k) plan with employer match

• 4 weeks’ Paid Time Off

• Holidays – 10 days (including an end-of-year closure)

• Paid Family/Parental Leave

• On-site gym or monthly wellness stipend (depending on location)

• Dog friendly offices!

Compensation

Target Levels:

• $125,000 - $175,000

This position has a bonus and equity plan in addition to the base salary.

Our job posts are intentionally written to attract a wide variety of experience levels, and we make decisions about the right fit on a per-candidate basis.

Your actual level and base salary will be decided based on your specific experience and skill level.

ITAR Requirements

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR), you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.

Equal Opportunity

The Company is an Equal Opportunity Employer, including with respect to disability and veteran status. It is committed to compliance with all equal opportunity laws, including the Immigration and Nationality Act (INA) and Title VII. It does not discriminate on the basis of nationality, race, citizenship, immigration status, or any other protected class when it comes to employment practices, including hiring.

Employment at the Company is contingent upon satisfactory completion of reference and background checks, and on your ability to prove your identity and authorization to work in the U.S. for the Company. Employees must comply with the United States Citizenship and Immigration Services employment verification requirements, and, therefore, they must complete an Employment Eligibility Verification Form I-9 at the start of employment and re-verify authorization to work periodically.

Separate from this I-9 process, this position entails access to certain technology and technical data that is restricted under U.S. export control laws and regulations. Employment or continued employment may be conditioned on your legal authorization to work with or have access to export control materials as necessary to perform your job.

E-Verify

Stoke Space uses E-Verify to confirm the identity and employment eligibility of all new hires.