Director of Marketing

Present in 96 countries, we are dedicated to changing the way the world uses energy through advanced electric vehicle charging and energy management systems. We have the headquarters in Barcelona and manufacturing facilities in Spain (Barcelona), and the US (Arlington, Texas). We are rapidly becoming a leading company in the market.

In 2021, we were listed on the New York Stock Exchange (NYSE WBX), allowing us to garner acclaim and win prestigious design awards (the IF Design, Good Design, and RedDot Awards).

In 2022, we acquired ARES (an assembly electronics company) and COIL (Installers of turnkey EV charging solutions). One year later, in 2023, we acquired ABL, the leading German EV charger manufacturer, which has allowed us to have a stronger presence in Europe.

Get in charge with Wallbox!

The Marketing Director will be responsible for defining and executing a holistic marketing strategy— Brand Strategy, Product Marketing, Digital Marketing, and Field Marketing—to drive significant user acquisition, engagement, and retention across all digital channels, leveraging data and experimentation to achieve ambitious growth targets.

Strategic Leadership & Execution:

Brand Strategy: Define and champion the company’s brand identity, positioning, and value proposition globally, ensuring consistency across all communications and channels.

Product Marketing: Lead the Go-to-Market (GTM) strategy for new product launches, developing compelling product messaging, narratives, and sales enablement materials for the EV market.

Digital Marketing: Define, implement, and manage a comprehensive digital strategy (SEO, SEM, content, social, email, display) to meet growth KPIs and optimize the digital customer journey.

Field Marketing: Oversee regional and local marketing initiatives, including events, partnerships, and campaigns, to support sales teams and drive local market penetration.

Team & Operations:

Team Leadership: Recruit, mentor, and lead a high-performing, small team of specialists across Brand Strategy, Product Marketing, Digital, and Field Marketing.

Budget Management: Oversee and manage the entire marketing budget, ensuring maximum ROI on all spend and strategic resource allocation across the four verticals.

Performance Analysis: Utilize advanced analytics tools to measure campaign effectiveness across all channels, report on key metrics, and provide actionable insights to the executive team.

Technology & Innovation: Evaluate and implement new marketing technologies (MarTech) to enhance team efficiency and stay ahead of industry trends, particularly those relevant to the EV sector.

Requirements:

Proven experience as a Marketing Director or similar senior role, with a demonstrated ability to lead multi-disciplinary Marketing teams. 

Specific industry experience in the Electric Vehicle (EV), Automotive, or Clean Technology sector is highly preferred.

Deep expertise in various digital marketing disciplines (e.g., SEO, paid media, analytics, marketing automation) is required.

Demonstrated ability to drive significant business growth through a balanced mix of strategic brand building and performance marketing.

Strong leadership skills.

Collaborative with other departments

Be proactive and creative on defining new Marketing initiatives

Excellent analytical skills and proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).

Bachelor's or Master's degree in Marketing, Business, or a related field.

Benefits:

Flexible working hours

Hybrid work schedule and half Fridays

Health Insurance

Flexible compensation tickets valid for transportation, childcare, and restaurant/food delivery apps

Car discounts & special advantages if you choose an EV!

Variety of breakfast and lunch dishes, every day, at a discounted price at our canteen

*At Wallbox, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal-opportunity workplace.